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The HTC Edge
HTC's January revenue was less than half of what it was last year

HTC Corp. (TPE:2498) long toiled as a original device maker (ODM), producing PDAs for the likes of Hewlett-Packard Comp. (HPQ).  But the Taiwanese electronics firm in 2007 saw its chance to step out from behind the curtain, when Google Inc. (GOOG) revealed a new open source operating system, Android.

It worked -- overnight HTC became a household name among U.S. smartphone users, and handsets like HTC EVO 4G defined the cutting edge.  But since catapulting from obscurity to superstardom, the member of Android's "Big Three" has stumbled.

In 2011, it saw its sales battered by more popular offerings from Apple, Inc. (AAPL) and Samsung Electronics Comp., Ltd. (KS:005930).  And that's not to mention the spying allegations against the company following a careless security breach due to sloppy coding within its distribution of "Carrier IQ" user device monitoring code.

HTC, however, isn't taking this lying down.  The smartphone maker plans to reveal at least four new high-end handsets at the Mobile World Conference (MWC) 2012 in Barcelona, Spain.  MWC 2012 runs from Feb. 27 to Mar. 1.

At the show HTC is expected to unveil an ultrathin phone code-named HTC "Ville", similar to Motorola's popular Droid RAZR.  A quad-core smartphone code-named "Edge" is also reportedly on the menu.

HTC desperately needs a sales edge.  In newly released [PDF] sales figures, it fell 2.49 percent in revenue and 41.4 in profit, reporting sales of NT$101.42B ($3.443B USD) and profit of NT$10.94B ($371.3M USD).  And January revenue took an even sharper plunge [PDF], down 52.55 percent to NT$16.615B ($563.98M USD), down from NT$35.014B ($1.1885B USD).

Some analysts are optimistic that HTC’s new smartphone will set it back on a winning path.  Marc Einstein, Tokyo-based Industry Manager for Mobile and Wireless Communications for Frost and Sullivan, tells Reuters, "The smartphone industry is so fast moving, I wouldn't count them out."

Sources: HTC [1], [2], Reuters



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RE: Market betterer...
By atlmann10 on 2/6/2012 4:14:48 PM , Rating: 2
I agree quicksilvr I don't think the problem is marketing I think the problem is a pesky company that does not know how to share the market named after a fruit relentlessly suing people over false claims that they really came up with something. This company may be good at implementation, and design, but coming up with things first, well that is best stated by there late great CEO who said the greatest artist's (referring to himself and his own company) steal. No disrespect as he was brilliant and in his own period, but he was also as is his company a very sore looser. The companies smart phones media pundits now post big amazing write ups about how they beat 1 (Samsung currently) out of many manufacturers of smart phones for one quarter of a year as if that makes them great or something.


RE: Market betterer...
By tayb on 2/6/2012 6:01:42 PM , Rating: 4
I'm sorry but what was the point in everything you just said and how does it relate to the article?

By the way, HTC pays Microsoft about $15 per Android phone sold.


RE: Market betterer...
By TakinYourPoints on 2/7/2012 4:08:06 AM , Rating: 2
Apple's silly lawsuits haven't stopped the sale of a single phone.

HTC's main problem is Samsung.


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