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The HTC Edge
HTC's January revenue was less than half of what it was last year

HTC Corp. (TPE:2498) long toiled as a original device maker (ODM), producing PDAs for the likes of Hewlett-Packard Comp. (HPQ).  But the Taiwanese electronics firm in 2007 saw its chance to step out from behind the curtain, when Google Inc. (GOOG) revealed a new open source operating system, Android.

It worked -- overnight HTC became a household name among U.S. smartphone users, and handsets like HTC EVO 4G defined the cutting edge.  But since catapulting from obscurity to superstardom, the member of Android's "Big Three" has stumbled.

In 2011, it saw its sales battered by more popular offerings from Apple, Inc. (AAPL) and Samsung Electronics Comp., Ltd. (KS:005930).  And that's not to mention the spying allegations against the company following a careless security breach due to sloppy coding within its distribution of "Carrier IQ" user device monitoring code.

HTC, however, isn't taking this lying down.  The smartphone maker plans to reveal at least four new high-end handsets at the Mobile World Conference (MWC) 2012 in Barcelona, Spain.  MWC 2012 runs from Feb. 27 to Mar. 1.

At the show HTC is expected to unveil an ultrathin phone code-named HTC "Ville", similar to Motorola's popular Droid RAZR.  A quad-core smartphone code-named "Edge" is also reportedly on the menu.

HTC desperately needs a sales edge.  In newly released [PDF] sales figures, it fell 2.49 percent in revenue and 41.4 in profit, reporting sales of NT$101.42B ($3.443B USD) and profit of NT$10.94B ($371.3M USD).  And January revenue took an even sharper plunge [PDF], down 52.55 percent to NT$16.615B ($563.98M USD), down from NT$35.014B ($1.1885B USD).

Some analysts are optimistic that HTC’s new smartphone will set it back on a winning path.  Marc Einstein, Tokyo-based Industry Manager for Mobile and Wireless Communications for Frost and Sullivan, tells Reuters, "The smartphone industry is so fast moving, I wouldn't count them out."

Sources: HTC [1], [2], Reuters



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Market betterer...
By quiksilvr on 2/6/2012 3:37:07 PM , Rating: 5
In my opinion, I thought the HTC Sensation was better than the Galaxy SII. It's screen was sharper and didn't have that TouchWiz interface. In fact, you can easily turn off HTC Sense UI if you wanted.

HTC's hardware and software is top notch. The problem is marketing. It's no where near enough to take on Samsung and Apple.




RE: Market betterer...
By Shig on 2/6/2012 3:52:35 PM , Rating: 2
I agree.

And also, nice job by Samsung, showing Apple they can fight with the best of them.


RE: Market betterer...
By AEvangel on 2/6/2012 4:02:05 PM , Rating: 3
I wonder if it has more to do with market saturation.

The initial bandwagon rush for a smart phone is over and now your settling into the renewal market, which yes they do need better marketing to succeed at.


RE: Market betterer...
By atlmann10 on 2/6/2012 4:14:48 PM , Rating: 2
I agree quicksilvr I don't think the problem is marketing I think the problem is a pesky company that does not know how to share the market named after a fruit relentlessly suing people over false claims that they really came up with something. This company may be good at implementation, and design, but coming up with things first, well that is best stated by there late great CEO who said the greatest artist's (referring to himself and his own company) steal. No disrespect as he was brilliant and in his own period, but he was also as is his company a very sore looser. The companies smart phones media pundits now post big amazing write ups about how they beat 1 (Samsung currently) out of many manufacturers of smart phones for one quarter of a year as if that makes them great or something.


RE: Market betterer...
By tayb on 2/6/2012 6:01:42 PM , Rating: 4
I'm sorry but what was the point in everything you just said and how does it relate to the article?

By the way, HTC pays Microsoft about $15 per Android phone sold.


RE: Market betterer...
By TakinYourPoints on 2/7/2012 4:08:06 AM , Rating: 2
Apple's silly lawsuits haven't stopped the sale of a single phone.

HTC's main problem is Samsung.


RE: Market betterer...
By Reclaimer77 on 2/6/2012 6:01:13 PM , Rating: 2
You can't have an opinion that's technically impossible. The HTC Sensations "Super LCD" screen technology is quite inferior to Samsungs gorgeous SAMOLED+ screen technology.

It's screen is NOT sharper. Higher resolution does not equal higher quality image rendering.


RE: Market betterer...
By Obujuwami on 2/6/2012 5:59:45 PM , Rating: 1
6 this!


RE: Market betterer...
By Obujuwami on 2/6/2012 6:00:09 PM , Rating: 2
crap, clicked on the wrong one, don't 6 this one...my bad!


RE: Market betterer...
By sprockkets on 2/6/2012 9:17:59 PM , Rating: 3
Both are nice, but the resolution is inferior, regardless of what you think. And the newer screen has a weird blue cast due to the use of pentile.

I like their technology, but until they fix that issue, SLCD still has better color rendering.

I mean look here:
http://www.phonearena.com/images/articles/48139-im...

Yes, I know the G2 got rid of Pentile, so at least it doesn't suffer as much as other AMOLED screens.

quote:
It's screen is NOT sharper. Higher resolution does not equal higher quality image rendering.


So why would it have a sharper image if both are the same size while the HTC has a higher resolution?

BTW, they released a 1280x720 version now, without pentile.


RE: Market betterer...
By Reclaimer77 on 2/7/2012 9:22:16 AM , Rating: 2
Well the OP singled out the G2S, so I dismissed pentile screens for the comparison. Remember the plus in SAMOLED+ means no pentile. But yes, pentile has it's problems, not a fan of it myself. It's also not quite as "bad" as people make it seem to be either.

I've seen several head to head comparisons of the HTC and Galaxy S2, and it seems that most agree the HTC's Super LCD, despite higher resolution, isn't sharper. It also can't display blacks as well, SAMOLED+ needs no backlight. And colors are simply more vibrant and true as well on SAMOLED+. It just visually LOOKS better.

Going to a higher resolution didn't gain HTC much at all, because "Super LCD" is just inferior to Retina and SAMOLED+. When the Galaxy III drops and we can compare 720P SAMOLED+ screens to 720P Super LCD screens, the difference will be that much more noticeable.


RE: Market betterer...
By spread on 2/6/2012 11:20:52 PM , Rating: 5
Sharpness and contrast are NOT THE SAME.

AMOLED has amazing contrast levels and rich colors. As far as sharpness, it can be lacking depending on the type of pixel arrangement used.


RE: Market betterer...
By tng on 2/7/2012 11:33:36 AM , Rating: 2
quote:
Higher resolution does not equal higher quality image rendering.
It is not about resolution, it is about what your eyes tell you. Personal preference are not about specs for most people.

Personally, I prefer the look of the OLED Samsung, but I wouldn't buy anything from Samsung with my own money.


RE: Market betterer...
By Aloonatic on 2/6/2012 6:32:44 PM , Rating: 2
I agree. I tried them both and hte high resolution screen won out for me. I'm not going to be playing many games that will make use of hte high benchmark scores, but I'am going to be reading e-mails and visiting web pages a lot.

I also prefer Sense. To me, Samsumg are basically trying to copy Apple. If I wanted an phone and an interface that looked like an iPhone/iOS then I'd buy an iPhone.

I'm not saying that it's a bad piece of kit, as it's very impressive still, just not for me.


RE: Market betterer...
By CZroe on 2/6/2012 7:19:17 PM , Rating: 2
I agree. I recently repaired one when I replaced the LCD and touchpanel glass digitizer on an HTC Sensation 4G/Pyramid and got to play around with it a bit. I also had to fix a strange but common touchscreen sensitivity issue that made it hard to even unlock the screen but, other than that, it puts my Sony Ericsson Xperia PLAY 4G/R800at to shame.


RE: Market betterer...
By Paj on 2/7/2012 7:04:36 AM , Rating: 2
I absolutely loved the original HTC Desire, which was a killer phone. It led me to choose the Sensation over the Galaxy, but I've had it for a few months now and I'm having issues with it.

Sense is a great UI but the latest version is quite bloated, with lots of crapware like a custom HTC navigation service which takes up about 1GB on the SD card, and requires hacks to disable in favour of the excellent Google offering. It's also been shutting down and restarting randomly. The hardware isnt as powerful as the Galaxy (in terms of benchmarks). The screen and feel is lovely, but it gets let down in other areas.


RE: Market betterer...
By Chaser on 2/7/2012 11:35:49 AM , Rating: 2
I owned a Sensation and found "phone wise" its one of the most polished smartphones on the recent market. The only problem is it's carrier: T-Mobile. T-Mobile is fine if you don't travel much, stay city bound and out of rural areas. But the bottom line is you get what you pay for. Going rural -and away from the interstate- seperates the boys from the toys. I travel extensively. T-Mobile is not the travelers network compared to the competition. And their so called unlimited data, once you cross your "limit" -I thougth it was unlimited- you get speeds about as fast as dial up.

And their "largest 4G network" claim? Their 4G is nothing but boosted speeds of their existing limited 3G network. If there's no 4G you downgrade to 2G for data. Which is slightly faster than dial up. :)

Now lets talk my AT&T Galaxy S2 Skyrocket. I've gotten 32Mbps downloads and over 10Mpbs uploads in DC AND 4G instant service in Prague. Now we're talking!


I would go for HTC again if ...
By ZorkZork on 2/6/2012 6:21:56 PM , Rating: 3
... they get rid of the Sense stuff. It doesn't add value and without it HTC would be able to deliver Android updates shortly after Google releases them.




RE: I would go for HTC again if ...
By shabby on 2/6/2012 6:38:34 PM , Rating: 2
But they won't get rid of sense, just like samsung/moto won't get rid of their skins. Those skins are made for the average joe not for someone who prefers aosp, get a nexus phone if you want stock android.


By anactoraaron on 2/7/2012 1:15:57 AM , Rating: 3
quote:
get a custom rom if you want android without skins


Fixed that for ya.

Especially for HTC phones.


Too many models that aren't differentiated
By ChronoReverse on 2/6/2012 5:06:01 PM , Rating: 2
That's the biggest problem. HTC has been releasing truckloads phones that barely differ from each other. All this means is that there's no definitive HTC phone in peoples' minds.

It also doesn't help that their phones have been lesser offerings overall compared to Samsung. They've been plagued by poor battery life and reception for instance. And they don't make it by having faster hardware.




By Reclaimer77 on 2/7/2012 9:28:15 AM , Rating: 2
Didn't they address this problem with the Titan? I thought it was pretty clear that the Titan was their flagship offering. The "definitive" HTC phone.

Maybe they could advertise this a bit more though.


Not the phones
By KOOLTIME on 2/8/2012 7:09:35 PM , Rating: 3
HTC wont update to 4.0, month after competitor already has selling in the market public phone of it, aka motorola.

There phones are fine, just HTC is way behind in the software to market behind other competitors.

Android type devices, market is driven like all tech hardware, everyone wants latest n greatest, regardless of brands. Since Motorola has 4.0 on the galaxy, everyone else, is just losing money spinning there wasted wheels of profits.

Its like buying a new core I7 computer, but the company only ships it with windows XP, nobody will buy those models any more, or unless its ultra bargain bin prices. Doesnt matter how good the under the hood is at that point hardware wise. Few will purchase a outdated OS on a device, as a new device that costs 200 bucks on 2 yr contract as most of there 4g models are currently.




“So far we have not seen a single Android device that does not infringe on our patents." -- Microsoft General Counsel Brad Smith














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