January Chevrolet Volt Sales Plunge
February 2, 2012 10:25 AM
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GM only sold 603 Volts in January
General Motors' Chevrolet Volt has taken a serious beating over the past year or so after its battery fire issues were brought to light, and that beating showed as January Volt sales plummeted.
For the month of January 2012, GM sold a total of 603 Volts, which was significantly lower than December 2011's total of 1,529 Volts. GM sold a total of 7,700 Volts in 2011.
Chevrolet's plug-in hybrid electric Volt had a very up-and-down (but mostly down) 2011. In May, the National Highway Traffic Safety Administration (NHTSA) conducted a side-impact test on a Volt in its Wisconsin testing facility. Three weeks later, the Volt caught fire while parked in the testing garage,
leading to an investigation of the safety of lithium batteries
. Lithium batteries can catch fire if the internal cells or the battery case are pierced by steel or another ferrous metal.
In November, the NHTSA conducted three more side-impact crash tests with three additional Volts.
Two of them sparked or caught fire
while the third remained normal. From there, GM did everything it could to make customers happy, from buying Volts back to offering loaner vehicles to scared Volt drivers.
In early January,
GM recalled all 8,000 Volts
on the road as well as the 4,400 for sale in showrooms. The automaker added steel to the plate that protects the EV's 400-pound battery. The NHTSA said this fix did the trick, but
GM CEO Dan Akerson still had to testify
before Congress in regards to the fires.
The entire situation seems to have put the Volt in a bad light for some, possibly affecting the January 2012 sales numbers. In fact, former GM Vice Chairman for Special Advisor Design and Global Product Development Bob Lutz said earlier this week that
the media ruined the Volt's reputation
with negative coverage. More specifically, Lutz targeted "right-wing media."
"But the Oscar for totally irresponsible journalism has to go to The O'Reilly Factor on Fox News, with, as its key guest, Lou Dobbs," said Lutz. "Amid much jocular yukking, the Volt was depicted as a typical federal failure. In attempting to explain why Chevy has sold fewer than 8,000 Volts, Dobbs states, flatly, 'It doesn't work.' He elaborates, 'It doesn't go fast and go far on electricity. What happens is it catches fire.'"
The Detroit News
This article is over a month old, voting and posting comments is disabled
RE: No need to blame the media
2/2/2012 5:40:35 PM
It already has failed. One month? No, the entire YEAR. From a strictly objective standpoint, if you're a CEO, what's the upside on this vehicle? It's consuming more resources and profit than it returns. There are NO projections that put this in a favorable light. It's a loss leader that's costing the company BILLIONS of dollars that, frankly, they can't afford to lose. It's also unpopular, a PR nightmare, and is actually driving people to buy Ford vehicles.
If the Volt was just another vehicle, you would cut your losses as allocate it's resources to successful platforms like the Cruze. The problem is, the Volt is NOT just another vehicle. They have to stay the course, at least until a new less meddling President is elected.
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