Traditional Publishing Industry Pins Hopes on Barnes & Noble Success
January 30, 2012 12:05 PM
comment(s) - last by
Barnes & Noble is the last large retail bookstore
The traditional print publication business in both magazine and book form is hurting today after decades of dominance. As more and more consumers go to the web for digital publications rather than buying print versions of the same publications, it is becoming a challenge for book publishers to continue to remain profitable.
Many traditional publishers point to Amazon and the company's line of Kindle eReaders as one of the main reasons for the decline of the traditional book publishing industry. That same publishing industry is circling around Barnes & Noble even though it is also in the digital book publishing business and
offers the Nook e-reader line
As a large bookseller, much of the fate of the traditional publishing industry goes along with the fate of Barnes & Noble and its retail stores. According to the
New York Times
, when Barnes & Noble originally started working on the Nook e-reader program it had to bring the reader to market in six months from start to finish.
The Nook line has started to take some the business away from Amazon’s Kindle eReaders, which is good news for traditional print industry. Part of the reason this is good news is that Barnes & Noble has found how to lure readers that would normally buy digital publications online into the store. Much of the reason these consumers will come to the retail location to buy a digital book is because Barnes & Noble offers free connectivity in the stores.
That is a good thing for the traditional book publisher because many of the people that go into the retail locations with their digital devices will browse through print books and often end up buying a book. Yet another reason why traditional publishers want book shoppers to come into retail stores even if they intend by a digital book is that a huge amount sales for publishers are backlist titles, which are older books that may not be available in digital form. By coming into the retail store the shoppers are exposed to more of these older books making up anywhere from 30% to 50% of the average large traditional publisher's book sales.
“For all publishers, it’s really important that brick-and-mortar retailers survive,” said David Shanks, the chief executive of the Penguin Group USA. “Not only are they key to keeping our physical book business thriving, there is also the carry-on effect of the display of a book that contributes to selling e-books and audio books. The more visibility a book has, the more inclined a reader is to make a purchase.”
In short, as goes the fate of Barnes & Noble, so goes the fate of the traditional publishing industry according to some in the industry. Amazon has gone even further recently. Not only is it taking away sales of traditional print books with the sale of digital titles, but Amazon is also now directly competing with traditional publishers by offering authors direct digital publication of their books. Amazon has already signed some notable authors for its digital direct book-publishing arm including Timothy Ferriss and James Franco.
Barnes & Noble is set to try expanding into Europe as well. The company is expected to launch its line of eReaders in Europe and the first store to sell them is expected to be Waterstones in Britain.
New York Times
reports that Barnes & Noble is set to release its fifth e-reader device the spring. There are no hard details about the device and we don't know if it's going to be a larger screen e-reader, or perhaps a smaller screen device to target low-end market.
This article is over a month old, voting and posting comments is disabled
What an eReader can't replace
1/31/2012 11:20:17 AM
One type of physical book that I really enjoy are the photo collection books. Most of these are in a large format usually larger than 12"x12". You just can't enjoy these types of books on a small screen eReader. Even most laptops and desktops would not do them justice. I still have a copy of the Star Wars Storybook which is something like 18"x14" and something I still like to pull out once in a while to look at and now share with my nephew. Putting something like that on a iPhone or iPad sized screen would be horrible.
For some things convenience just does not trump an experience.
"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner
Barnes & Noble Readies NOOK Tablet to Take on Kindle Fire
November 7, 2011, 11:25 AM
Samsung Announces Tizen-based Gear S Smartwatch That Can Make/Receive Phone Calls
August 28, 2014, 12:00 AM
LG Announces G Watch R Smartwatch, Will Launch in Q4
August 27, 2014, 11:45 PM
Archos Offers $99 WinPhone, $150 x86 Win8.1 Tablet, Android Trio
August 27, 2014, 7:07 PM
HTC Desire 510 Officially Announced, May be First 64-Bit Android Smartphone
August 27, 2014, 3:50 PM
Report: Apple to Unveil "iWatch" at iPhone 6 Event on September 9
August 27, 2014, 2:00 PM
Reports: Snapchat is Now Worth $10B, Cofounders are Billionaires to Be
August 27, 2014, 9:30 AM
Most Popular Articles
Microsoft's Surface 2 Tablet Family Gets a $100 Price Cut
August 25, 2014, 1:16 AM
Report: Microsoft to Announce Windows 9 on September 30
August 21, 2014, 11:20 AM
From HULC to FORTIS: the Evolution of Lockheed Martin's Incredible Exosuit
August 22, 2014, 12:45 PM
SpaceX Falcon 9-R Rocket Suffers Malfunction, Self-Destructs During Test Flight
August 23, 2014, 9:36 AM
Owner of "Decepticon" Maserati Ordered to Appear in Court This Thursday
August 25, 2014, 7:55 AM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information