Traditional Publishing Industry Pins Hopes on Barnes & Noble Success
January 30, 2012 12:05 PM
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Barnes & Noble is the last large retail bookstore
The traditional print publication business in both magazine and book form is hurting today after decades of dominance. As more and more consumers go to the web for digital publications rather than buying print versions of the same publications, it is becoming a challenge for book publishers to continue to remain profitable.
Many traditional publishers point to Amazon and the company's line of Kindle eReaders as one of the main reasons for the decline of the traditional book publishing industry. That same publishing industry is circling around Barnes & Noble even though it is also in the digital book publishing business and
offers the Nook e-reader line
As a large bookseller, much of the fate of the traditional publishing industry goes along with the fate of Barnes & Noble and its retail stores. According to the
New York Times
, when Barnes & Noble originally started working on the Nook e-reader program it had to bring the reader to market in six months from start to finish.
The Nook line has started to take some the business away from Amazon’s Kindle eReaders, which is good news for traditional print industry. Part of the reason this is good news is that Barnes & Noble has found how to lure readers that would normally buy digital publications online into the store. Much of the reason these consumers will come to the retail location to buy a digital book is because Barnes & Noble offers free connectivity in the stores.
That is a good thing for the traditional book publisher because many of the people that go into the retail locations with their digital devices will browse through print books and often end up buying a book. Yet another reason why traditional publishers want book shoppers to come into retail stores even if they intend by a digital book is that a huge amount sales for publishers are backlist titles, which are older books that may not be available in digital form. By coming into the retail store the shoppers are exposed to more of these older books making up anywhere from 30% to 50% of the average large traditional publisher's book sales.
“For all publishers, it’s really important that brick-and-mortar retailers survive,” said David Shanks, the chief executive of the Penguin Group USA. “Not only are they key to keeping our physical book business thriving, there is also the carry-on effect of the display of a book that contributes to selling e-books and audio books. The more visibility a book has, the more inclined a reader is to make a purchase.”
In short, as goes the fate of Barnes & Noble, so goes the fate of the traditional publishing industry according to some in the industry. Amazon has gone even further recently. Not only is it taking away sales of traditional print books with the sale of digital titles, but Amazon is also now directly competing with traditional publishers by offering authors direct digital publication of their books. Amazon has already signed some notable authors for its digital direct book-publishing arm including Timothy Ferriss and James Franco.
Barnes & Noble is set to try expanding into Europe as well. The company is expected to launch its line of eReaders in Europe and the first store to sell them is expected to be Waterstones in Britain.
New York Times
reports that Barnes & Noble is set to release its fifth e-reader device the spring. There are no hard details about the device and we don't know if it's going to be a larger screen e-reader, or perhaps a smaller screen device to target low-end market.
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RE: End of paper is a good thing
1/30/2012 6:15:10 PM
Not to mention the fact you can only store so many books in the typical living space. If you want to read it again, share it with someone, or give it to your kids then you either have to store it, or buy a new copy.
I think the main problem is traditional publishers are the middle man who do not want to be removed.
RE: End of paper is a good thing
1/30/2012 10:21:52 PM
The smart ones are embracing it
Baen has the most customer friendly store I seen so far. They also act as reseller for multiple smaller publishers and Ace (A Penguin imprint) has some titles in the Baen bookstore also.
Penguin Group is online with pricing similar to paperbacks
(Select a country, then select ebooks)
The Macmillan Group is online US, UK and Australia. Again this publisher/distributor has titles from their various imprints and other publishers.
(Select US/International, then select a category...you will be directed to the appropriate bookstore.
You don't have to go to Amazon or B&N. Almost all of the publishing houses, big & small will sell direct. Also there are authors who have reclaimed the rights to their published work and are selling them online.
Do a search Google, Bing, Yahoo, Dogpile ... your favorite search engine for category, publisher author, etc. There are many ebooks that you will not find at Amazon, Hastings, B&N or Borders just waiting for you the buyer to actually start looking for books instead of waiting for the vendors to offer a title to you.
My paperbacks take up about 30 cubic feet of space ... the ebook equivalent which I am in the process of acquiring currently fits 450 book in my shirt pocket. For the commute to work & breaks I use an iPod. For travel I use a PRS-600 due to it's much greater battery life. Both are easier to carry than 20 boxes of books weighing around 30kbs apiece :)
"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook
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