Sony Outs Three New Point-and-Shoot Cameras, Acknowledges Segment is Dying
January 30, 2012 10:11 AM
New cams shoot still shots and video at once
Sony has tossed three new compact digital cameras onto the market that slip into the company's Cyber-shot line. The announcement comes even as Sony admits that the point-and-shoot category is a
due to the prevalence of smartphones with high-resolution cameras onboard (the company has seen its P&S sales plummet 20 percent over the past year and expects the trend to continue).
The three new cameras include the DSC-TX200V slipping into the new ultrathin T series Cyber-shot series, and two more cameras that fall into the W series dubbed the DSC-WX70 and the DSC-WX50. The cameras share some common features such as new Exmor R CMOS sensors in new and improved BIONZ image processors.
The TX200V digital camera has 18.2-megapixel resolution, which Sony claims is the highest resolution sensor that's currently offered in the point-and-shoot market. The camera also boasts superfast autofocus speeds needing only 0.13 seconds during the day and 0.25 seconds in lowlight situations to focus.
Sony also gifted the new camera with a large 3.3-inch Xtra Fine TruBlack OLED touchscreen. The TX200V is also ruggedized with ability to survive water submersion up to 16 feet deep, and the camera is dust proof, and freeze proof to 14°F. The WX70 and WX50 cameras both sport 16.2-megapixel resolution with the same sensors as the other camera. These two cameras both use 921K dot resolution LCD touchscreens with the WX70 sporting a 3-inch screen and the WX50 sporting a 2.7-inch screen.
"We continue to innovate in the compact camera space, finding new ways to help consumers produce high-quality photos and videos as easily as possible, regardless of lighting conditions," said Yosuke Tomoda, director of the Cyber-shot business at Sony Electronics. "With new technologies designed to improve the overall imaging experience - including extended creativity, control and more - this new lineup of Cyber-shot cameras delivers impressive results with stylish, pocket-sized bodies."
The TX200V has a 26 mm equivalent lens and has 5x optical zoom. It also boasts the ability to capture 13-megapixel still images while shooting video with dual record. The camera can capture 1080p resolution video and has Optical Steady Shot Active Mode for clear video recording.
The WX70 has a 25mm equivalent lens and five times optical zoom. It can also capture full HD video while shooting 12-megapixel still shots with its own dual record mode. The WX50 has the same lens as its bigger brother and can shoot 12-megapixel images while recording 1080p video.
The TX200V will be offered in silver, red, and violet for about $500. The WX70 will sell for about $230 in silver, black, pink, violet, and white. The WX50 will sell for $200 and will come in silver or black. All of the cameras are set to hit the market in March.
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