backtop


Print 30 comment(s) - last by Jedi2155.. on Jan 31 at 6:12 AM

GM now working on making Volt image better

GM is hard at work on fixing the tarnished image of the Volt after the fire investigation. The Volt drama started when a crash tested vehicle caught fire three weeks after being tested while sitting in the parking lot of a government test facility. The fire was large enough to damage vehicles nearby.
 
GM's CEO was called to testify before a House panel as part of the investigation into the fire and the methods in which the fire was disclosed. The day after the testimony was given; GM has acknowledged that the fire investigation had an impact on sales. GM started airing a new commercial on TV stations around the country that focuses on the Volt in an effort to improve the car's image.
 
The new commercial is called "Morning in Hamtramck." Hamtramck is the city where the Volt is constructed and is a suburb of Detroit. The commercial sees the Volts rolling down an assembly line on the main street of Hamtramck. The commercial touts the Volt as "the car that America had to build" and the commercial says that GM built the car for "for our town, for our country, for our future."
 

The commercial is perhaps the most visible part of the efforts to buff the tarnish off the Volt image. GM North American VP Mark Reuss sent a letter to Volt owners around the country this week that thanked the owners for their support. Despite GM offering to buy back Volts from worried owners no one asked for their car to be bought back. GM also offered loaner vehicles until the investigation was complete.
 
Detroit News reports that Transportation Secretary Ray LaHood was at the Washington Autoshow and noted that he is satisfied that the Volt is safe. LaHood also denied GM was given any preferential treatment in the investigation. There were some allegations that the delay in telling the public about the fire in testing, which spanned months, was preferential to GM. LaHood also said that it would have been inappropriate to disclose details on the fire until the investigation was complete.

Source: Detroit News



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: I feel warm and cuddly
By Reclaimer77 on 1/29/2012 9:01:01 PM , Rating: 2
That would only be impressive if the Volt was around $20k. Based on your post you drive very little and have been able to avoid buying gas. Not everyone can make this claim.

What you don't seem to understand is that any economy car would be great for you, because you drive so little. Instead you're trying to claim a net savings while financing a $40k sedan.

quote:
I love this car.


You're welcome. After all, I helped you buy it.


RE: I feel warm and cuddly
By Jedi2155 on 1/31/2012 6:12:00 AM , Rating: 2
Enjoy your cheap gas. After all, I helped subsidized it.


"DailyTech is the best kept secret on the Internet." -- Larry Barber

Related Articles













botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki