GM Says Bad Publicity from Fire Investigation Hurt Volt Sales
January 27, 2012 9:52 AM
comment(s) - last by
GM now working on making Volt image better
GM is hard at work on fixing the tarnished image of the Volt after the fire investigation. The Volt drama started when a crash tested vehicle caught fire three weeks after being tested while sitting in the parking lot of a government test facility. The fire was large enough to damage vehicles nearby.
GM's CEO was called to
before a House panel as part of the investigation into the fire and the methods in which the fire was disclosed. The day after the testimony was given; GM has acknowledged that the fire investigation had an impact on sales. GM started airing a new commercial on TV stations around the country that focuses on the Volt in an effort to improve the car's image.
The new commercial is called "Morning in Hamtramck." Hamtramck is the city where the Volt is constructed and is a suburb of Detroit. The commercial sees the Volts rolling down an assembly line on the main street of Hamtramck. The commercial touts the Volt as "the car that America had to build" and the commercial says that GM built the car for "for our town, for our country, for our future."
The commercial is perhaps the most visible part of the efforts to buff the tarnish off the Volt image. GM North American VP Mark Reuss sent a letter to Volt owners around the country this week that thanked the owners for their support. Despite GM offering to
Volts from worried owners no one asked for their car to be bought back. GM also offered loaner vehicles until the investigation was complete.
Detroit News reports that Transportation Secretary Ray LaHood was at the Washington Autoshow and noted that he is satisfied that the Volt is safe. LaHood also denied GM was given any preferential treatment in the investigation. There were some allegations that the delay in telling the public about the fire in testing, which spanned months, was preferential to GM. LaHood also said that it would have been inappropriate to disclose details on the fire until the investigation was complete.
This article is over a month old, voting and posting comments is disabled
1/27/2012 12:44:49 PM
The way I see it is that GM was lucky to have the fire recall issue. If it weren't for that they would have to admit the
reason that the Volt isn't selling well.
"The whole principle [of censorship] is wrong. It's like demanding that grown men live on skim milk because the baby can't have steak." -- Robert Heinlein
GM CEO Called to Testify Before House Panel on Volt Fires
January 19, 2012, 9:50 PM
GM Will Buy Volts Back From Any Owner That Asks
December 2, 2011, 12:01 PM
Volkswagen e-Golf Priced from $35,445, Offers Up to 90-Mile Range
August 25, 2014, 12:35 PM
Owner of "Decepticon" Maserati Ordered to Appear in Court This Thursday
August 25, 2014, 7:55 AM
Watch Out Valets, Corvette is Offering "Baby Monitor for Your Car"
August 19, 2014, 5:05 PM
GM Concedes That the Cadillac ELR Doesn’t Really Compete with the Tesla Model S
August 15, 2014, 5:42 PM
Ford Partners with DTE Energy to Deploy MI’s Largest Solar Installation
August 14, 2014, 10:57 AM
Thanks to Support from Dealers, Pennsylvania Paves Way for Tesla Direct Sales
August 12, 2014, 10:17 AM
Most Popular Articles
Numerous Leaks Detail 4.7" iPhone 6 Processor, RAM, Cellular and NFC Capabilities
August 29, 2014, 10:37 PM
Windows 9: "Upgrade Now" Button Coming for Enterprise Updates, ARM Preview in H1 2015
August 26, 2014, 8:00 PM
L.A. Unified School District’s Apple iPad Contract Canceled Following Heavy Criticism
August 26, 2014, 12:37 PM
Apple Builds Not-So-Secret Secret 3-Story Tower for iPhone 6/iWatch Unveil
August 28, 2014, 3:41 PM
Netflix Accuses Comcast of Ripping Off Customers, Files to Block Merger
August 26, 2014, 5:49 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information