GM Says Bad Publicity from Fire Investigation Hurt Volt Sales
January 27, 2012 9:52 AM
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GM now working on making Volt image better
GM is hard at work on fixing the tarnished image of the Volt after the fire investigation. The Volt drama started when a crash tested vehicle caught fire three weeks after being tested while sitting in the parking lot of a government test facility. The fire was large enough to damage vehicles nearby.
GM's CEO was called to
before a House panel as part of the investigation into the fire and the methods in which the fire was disclosed. The day after the testimony was given; GM has acknowledged that the fire investigation had an impact on sales. GM started airing a new commercial on TV stations around the country that focuses on the Volt in an effort to improve the car's image.
The new commercial is called "Morning in Hamtramck." Hamtramck is the city where the Volt is constructed and is a suburb of Detroit. The commercial sees the Volts rolling down an assembly line on the main street of Hamtramck. The commercial touts the Volt as "the car that America had to build" and the commercial says that GM built the car for "for our town, for our country, for our future."
The commercial is perhaps the most visible part of the efforts to buff the tarnish off the Volt image. GM North American VP Mark Reuss sent a letter to Volt owners around the country this week that thanked the owners for their support. Despite GM offering to
Volts from worried owners no one asked for their car to be bought back. GM also offered loaner vehicles until the investigation was complete.
Detroit News reports that Transportation Secretary Ray LaHood was at the Washington Autoshow and noted that he is satisfied that the Volt is safe. LaHood also denied GM was given any preferential treatment in the investigation. There were some allegations that the delay in telling the public about the fire in testing, which spanned months, was preferential to GM. LaHood also said that it would have been inappropriate to disclose details on the fire until the investigation was complete.
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RE: So stupid
1/27/2012 11:50:01 AM
The procedure that was not followed on the fire car after the crash test is to cut a wire to take the electronics out of the system. All first responders have been made aware of this and it is noted in a sticker on the car. In addition when OnStar sees a bad crash they send a trained gm person to the site and they have proper equipment to safely discharge the battery. This is a great car and cuts our use of foreign oil. I drove mine last year 5k miles and used 2.4 gals of gas and about $20 per month in electricity in CA where el cost is very high. I have gone over 100mph on battery only and it performs quite well. It does not turn on the gas engine at all like the Prius until the battery is down to the lower buffer limit. You get about 40-45 miles (in Ca where I live) on a chg.
Drive one you might even like it instead of just bashing.(I know you were probably deprived as a child)
"My sex life is pretty good" -- Steve Jobs' random musings during the 2010 D8 conference
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