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  (Source: HTC)
New chief says phonemaking "is not baking cookies", promises change on the software front

Research in Motion, Ltd.'s (TSE:RIM) board finally came around and canned its underperforming long-time co-CEOs Jim Balsillie and Mike Lazaridis.  They slotted Thorsten Heins as their replacement.  Mr. Heins, a German native and University Hanover graduate had previously worked at Siemens AG as their chief technology officer.  In 2007 he left Siemens to join RIM, first as Blackberry VP and then as chief operating officer.
 

RIM CEO Thorsten Heins [Image Source: RIMarkable]

Mr. Heins may be fresh out of the gates, but he already flinging some pretty controversial insults.  In an interview with BlackBerry blog Crackberry, he disrespects Android, remarking, "Just take a look where the Android OEMs are. I leave this to you. Take a look at their recent announcements and what you will immediately see is there is just no room for differentiation because they are all the same."

The insult of course ignores the fact that Android devices tend to differentiate themselves hardware-wise, with different form factors, different sizes of screen, different processors, and different onboard aps.  Plus it’s a pretty bold comment to be making about a platform that has marginalized yours in market share.

He also says his company is choosing to do things "the harder way".  He comments, "What we choose is the harder way. I get it. Did we miss on some commitments? Yes, I admit that. That happens in high tech. This is not baking cookies."

Kanye baking cookies

As for his remarks on RIM's direction, he implies that the media misconstrued his comments about "staying the course".  He comments, "I think this got into a little bit of the black and white zone. I was talking about drastic or seismic changes. What I was trying to address was that there was some suggestion that RIM should be split up or should even be sold. My true belief is that RIM has the strength and the assets that we can really succeed in this market."

"There is a LOT of change. There is a lot of structure change, there has been already a lot of change in terms of our software, our software platform, bringing QNX in. There is no standstill at any moment here at RIM."

Source: CrackBerry



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Android Fanboy Article?
By EricMartello on 1/27/2012 9:11:00 AM , Rating: -1
quote:
The insult of course ignores the fact that Android devices tend to differentiate themselves hardware-wise, with different form factors, different sizes of screen, different processors, and different onboard aps.


It's not an insult; it's a fact. I don't know why you would say that the underlying hardware is the differentiating factor...that differentiates the phones themselves, not the android software.

As for "apps"...that depends on the developer community and how flexible the company behind the OS is in terms of allowing development for its platform. Most popular apps are copy-n-pasted to all platforms that allow third party development so they're not really a great point of differentiation.

It's basically this:

- I'm dumb and poor = get an android phone.
- I'm dumb and not poor = get an iphone.
- I want a practical smartphone = get a windows phone.
- I like phones & keyboards = get a blackberry.

quote:
Plus it’s a pretty bold comment to be making about a platform that has marginalized yours in market share.


As soon as RIM products start appealing to morons they'll gain that market share right back.




RE: Android Fanboy Article?
By Reclaimer77 on 1/27/2012 9:20:35 AM , Rating: 2
You're missing the point. The most successful smart phone ever, the iPhone, has NEVER had any differentiation at all. It's had the exact same form factor, size, and basic iOS UI since 2007. How is slamming Android for not offering "any", when it offers WAY more than Apple, some kind of valid criticism? It's being clueless, that's what.

quote:
As soon as RIM products start appealing to morons they'll gain that market share right back.


There's no more "market share" out there for RIM to get. Hello? What tidbits that Apple and Android aren't gobbling up fall to Microsoft. There's just no room for RIM to make a comeback.

For RIM to change this they would somehow have to release an iPhone in 2007 type product. An "oh my god I will just DIE if I don't get my hands on that" kind of thing. Do you honestly see them doing that at this point?


RE: Android Fanboy Article?
By Spuke on 1/27/2012 9:43:30 AM , Rating: 2
quote:
For RIM to change this they would somehow have to release an iPhone in 2007 type product. An "oh my god I will just DIE if I don't get my hands on that" kind of thing. Do you honestly see them doing that at this point?
BAM!!! RIM is dead! Satan lives!


RE: Android Fanboy Article?
By EricMartello on 1/28/2012 2:23:53 AM , Rating: 2
quote:
You're missing the point. The most successful smart phone ever, the iPhone, has NEVER had any differentiation at all. It's had the exact same form factor, size, and basic iOS UI since 2007. How is slamming Android for not offering "any", when it offers WAY more than Apple, some kind of valid criticism? It's being clueless, that's what.


There is only one iphone and it is sold by Apple. There are many phones sold by various manufacturers that use the Android OS and they're all mostly identical. What you did is what you refer to as "missing the point" and you did so twice.

quote:
There's no more "market share" out there for RIM to get. Hello? What tidbits that Apple and Android aren't gobbling up fall to Microsoft. There's just no room for RIM to make a comeback.


You think that it is impossible to lose market share once it is gained? No, it's not.

quote:
For RIM to change this they would somehow have to release an iPhone in 2007 type product. An "oh my god I will just DIE if I don't get my hands on that" kind of thing. Do you honestly see them doing that at this point?


Now you're just rephrasing what I said using more text. Yes, if RIM can create a device that appeals to morons they will enjoy the kind of success that Apple has. It's not that complicated.


RE: Android Fanboy Article?
By retrospooty on 1/28/2012 8:08:31 AM , Rating: 2
I think what you are missing is that RIM cant create a device that anyone wants. The sheeply masses dont want it, the elite dont want it, normal average people dont want it. No-one wants it. By Q4 2012 if RIM finally gets QNX on a phone (and that is a big if) they wont be competing with todays awesome phones. They will be competing with highly polished Android 4 and IOS5, if not Android 5 and IOS6. RIM has not been able to put all the pieces together lately, the fact that its taking them 2 years to get QNX on a working released phone shows that. What on earth makes you think it will come out polished and well received? It will very likely be buggy and half assed like everything RIM has done for the past 5 years.


RE: Android Fanboy Article?
By EricMartello on 1/28/2012 11:07:50 AM , Rating: 2
RIM's phones have one advantage over the others even today - and that is security. They're tough to crack. I do not think RIM is going to make a comeback in 2012; I'm looking for Windows Phone to get its time in the sun because it is by far the best mobile OS out there right now.


RE: Android Fanboy Article?
By retrospooty on 1/28/2012 12:01:21 PM , Rating: 2
"RIM's phones have one advantage over the others even today - and that is security."

Agreed, it is more secure... And IT depts. in areas that require higher security are holding on to them... However they are fighting their end users that are screaming for modern phones. The fact is no mobile mail is secure. If you are working in a govt. research lab or doing anything that is extremely security conscious, then mobile/remote mail is not an option, none of it is secure... Or they have strict rules about not sending anything deemed "high security" via email at all.

For 99% of companies, its not really a huge deal if someone were to read the latest Fedex/UPS tracking #'s or meeting minutes, or whatever other bland emails that are being sent.


RE: Android Fanboy Article?
By ChicoMonster on 1/27/2012 9:26:21 AM , Rating: 1
RIM Fanboy post?


RE: Android Fanboy Article?
By ChicoMonster on 1/27/2012 9:33:22 AM , Rating: 1
you forgot:

- I want a phone that's good for media and games and that doesn't look like it's from the 90's = get anything but a blackberry.


RE: Android Fanboy Article?
By Pirks on 1/27/12, Rating: -1
RE: Android Fanboy Article?
By Cheesew1z69 on 1/27/2012 1:15:03 PM , Rating: 1
quote:
That's a lie from a dumb android cock sucker
You are a complete loser , grow the fuck up.


RE: Android Fanboy Article?
By Pirks on 1/28/2012 10:07:07 PM , Rating: 1
Complete loser, that's quite ironic coming from you.


RE: Android Fanboy Article?
By Cheesew1z69 on 1/29/2012 8:22:00 AM , Rating: 2
Lol...

Also, using the same lines I do, big LOL....

Thank you for proving my point.


RE: Android Fanboy Article?
By Pirks on 1/29/2012 11:02:33 PM , Rating: 1
Hardly could prove anything to a clown :)))


RE: Android Fanboy Article?
By Cheesew1z69 on 1/30/2012 3:50:09 AM , Rating: 2
Again, we know you are...you show it each day....


RE: Android Fanboy Article?
By Pirks on 1/30/2012 2:50:23 PM , Rating: 2
You only show it when you reply to my posts.

P.S. that was a compliment


RE: Android Fanboy Article?
By nafhan on 1/27/2012 9:37:16 AM , Rating: 3
Sounds like you've got a pretty skewed definition of poor. If you're not having trouble getting enough to eat, you're probably not poor . Not being able to buy every f***ing thing you see on a TV commercial DOES NOT mean you are poor. In other words, a poor person would not be able afford a monthly cell phone bill - Android, iPhone whatever.


RE: Android Fanboy Article?
By MERKJONES on 1/27/2012 9:45:11 AM , Rating: 2
WinMo fanboy? Pretty sure my Galaxy Nexus looks a lot different than my HTC Vision. I like RIM, the BES is a great tool. But the new CEO needs to actually work WITH Apple & Microsoft and Google as opposed to slam one of them. I wonder if he's seen an iPhone before...


RE: Android Fanboy Article?
By x10Unit1 on 1/27/2012 10:47:43 AM , Rating: 1
quote:
It's not an insult; it's a fact. I don't know why you would say that the underlying hardware is the differentiating factor...that differentiates the phones themselves, not the android software.


Wait, so the CEO is insulting Android because it has the same software running on different hardware platforms/models. Hmmmm....does RIM do that too?

But the kicker is this little gem:

quote:
- I'm dumb and poor = get an android phone. - I'm dumb and not poor = get an iphone. - I want a practical smartphone = get a windows phone. - I like phones & keyboards = get a blackberry.


All of the OSes now have entry level priced to premium priced phones. So, I am not sure where the poor comments are coming from. Everyone needs to stop this Android for poor people, Apple is for rich people thing. When the iphone 3G went on sale for $99 there was a huge boost in sales? So does that mean those were "poor" people? Do you think Apple cares about the financial situation of the people that buy their product?

quote:
As soon as RIM products start appealing to morons they'll gain that market share right back.


Well, I hate to break it to you but that is there big problem right now. They were on top of the smartphone world at one point. They had two major companies with a lot of cash push two OSes and RIM did NOTHING about it. They got burn because of it and it went down hill from there.

Do you remember the BB Storm? That was a joke of a phone. Then they managed to make it worse with the second release. What you are seeing now is RIM tailspinning out of control. Instead of trying to "insult" another major OS, maybe they should be focusing on making something developers want to develop for and release phones that consumers want.


RE: Android Fanboy Article?
By retrospooty on 1/27/2012 11:01:40 AM , Rating: 3
"Do you remember the BB Storm? That was a joke of a phone. Then they managed to make it worse with the second release. What you are seeing now is RIM tailspinning out of control. Instead of trying to "insult" another major OS, maybe they should be focusing on making something developers want to develop for and release phones that consumers want. "

Exactly. Everything they do lately appears totally inept. From crappy phones like the storm, to horribly received and horribly reviewed products like the playbook, to the simplest of tasks like choosing a name for thier next gen OS. As was noted here at Anandtech/Dailytech, a simple 10 second Google search would show them that hte name BBX is already in use. Now a company the size of RIM with all their lawyers couldnt figure out that BBX was a nogo on the name? Its just retarded for a company to go that far and not notice something like that.

Even thier once strong IT dept. hold outs are giving in and using IOS and Android because their end users are screaming to not get "another blackberry" They simply dont want to use Blackberries. Every phone they have looks old and dated, and people just dont want them, other than a few eccentric holdouts like Martello and Pirks that are an extremely tiny minority.


RE: Android Fanboy Article?
By EricMartello on 1/28/2012 10:50:57 AM , Rating: 1
quote:
Wait, so the CEO is insulting Android because it has the same software running on different hardware platforms/models. Hmmmm....does RIM do that too?


His statement is a fact. RIM's products were designed for businesspeople and for those who prefer a real keyboard over touchscreen. There is no denying that a keyboard > touchscreen when it comes to typing, and that is where the differences typically lied among RIM's products.

Android phones are all touchscreen types. The only differences are really the memory/cpu and the speed at which they can launch angry turds.

quote:
All of the OSes now have entry level priced to premium priced phones. So, I am not sure where the poor comments are coming from. Everyone needs to stop this Android for poor people, Apple is for rich people thing. When the iphone 3G went on sale for $99 there was a huge boost in sales? So does that mean those were "poor" people? Do you think Apple cares about the financial situation of the people that buy their product?


Apple has done a good job of omitting technology from their phones so they could release a new version of it and sell it to the same idiots who bought the previous verison. It's a treadmill for dumb4asses. At least with an iphone you get a relatively consistent experience; it's not like there are multiple iphones of the same "generation" other than their onboard storage capacity.

Android is a more like a generic OS that is slapped on every phone that is not an iphone. There is minimal variance in user experience between any two android devices, hardware quality aside.

quote:
Well, I hate to break it to you but that is there big problem right now. They were on top of the smartphone world at one point. They had two major companies with a lot of cash push two OSes and RIM did NOTHING about it. They got burn because of it and it went down hill from there.


They made phones for people who actually use the phones to work. They've always had a sub-par multimedia experience because most people who are working do not have time to sit around with their thumbs up their asses playing plants v zombies.

quote:
Do you remember the BB Storm? That was a joke of a phone. Then they managed to make it worse with the second release. What you are seeing now is RIM tailspinning out of control. Instead of trying to "insult" another major OS, maybe they should be focusing on making something developers want to develop for and release phones that consumers want.


Pretty sure that I did not once say that RIM's current offerings are competitive with iphone or certain android phones - what I am saying is that the CEO's statement about android phones all being alike is accurate.

In fact I did say that RIM would need to create a product that appeals to morons if they want the kind of Apple/Android success. You know, dial down the IQ for entry. Make a bunch of worthless "apps" available for $1 per download and spend a lot on an ad campaign that makes it seem like their phone is going to make you cool.


RE: Android Fanboy Article?
By fteoath64 on 1/29/2012 10:12:25 PM , Rating: 2
"In fact I did say that RIM would need to create a product that appeals to morons if they want the kind of Apple/Android success. You know, dial down the IQ for entry."

This is true. But RIM cannot do this in a hurry with their OS, they needed 3-4 years to pull it off and that is time they cannot afford to lose since they will go belly up from the market erosion currently happening. WP is certainly eroding their market share.


RE: Android Fanboy Article?
By DeluxeTea on 1/30/2012 12:20:45 AM , Rating: 2
quote:
Android phones are all touchscreen types. The only differences are really the memory/cpu and the speed at which they can launch angry turds.

A quick search reveals these:

http://www.gsmarena.com/lg_optimus_pro_c660-4040.p...
http://www.gsmarena.com/samsung_galaxy_m_pro_b7800...
http://www.gsmarena.com/sony_ericsson_xperia_pro-3...
http://www.gsmarena.com/htc_chacha-3787.php


RE: Android Fanboy Article?
By estarkey7 on 1/30/2012 8:32:47 AM , Rating: 2
quote:
Android phones are all touchscreen types...


Ever heard of Swype? Probably not, but I can type a whole lot faster using Swype than a phisical keyboard.

Listen, it seems that you hate Android, iOS and Win7 phones for whatever reason. You are free to choose whatever phone suits your needs.

Gartner has RIMs global market share just of 11%, while Android is at 53%.

If 89% of people think you suck and 11% think you are the greatest, guess what...

I'd bet you 1,000 shares of RIM stock, they are not acquired, chopped up or plain out of business by 2015, And if I lose, I guess you'll have enough to buy dinner after cashing in that stock.


RE: Android Fanboy Article?
By Cheesew1z69 on 1/30/2012 10:20:32 AM , Rating: 2
Swype is amazing.


RE: Android Fanboy Article?
By DukeN on 1/30/2012 11:29:05 AM , Rating: 2
So you want to bet that by 2015 RIM is split up, acquired or out of business?

That's a good bet for majority of business.

Will gladly make a small bet with you: RIM makes more money in 2012 than they did in 2011. How's that?


"Spreading the rumors, it's very easy because the people who write about Apple want that story, and you can claim its credible because you spoke to someone at Apple." -- Investment guru Jim Cramer














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