quote: So what? Apple is still driving down software prices and has established a new inexpensive model for phone and tablet apps and that is a kick in the nuts for companies that only essentially make money from software, such as Microsoft. In order to keep Office the industry standard it has been in the past Microsoft has to either sell an iOS version (in which case it will have to enter the low price ecosystem of iOS apps with a low price version of Office) or lower it's OS and Office pricing norms for the tablet version of Windows 8 so that OEMs manage to set a competitive price for Windows 8 tablets and thus sell so many that it can compete with iPad sales. Either way Microsoft's old software pricing system, the system that underpins it's core revenue streams, is fucked. Nice one Apple.