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Apple continues to add to its war chest, sells record numbers of iPhones

It's beginning to become a broken record when reporting on Apple's quarterly earnings, but the boys from Cupertino have done it again. Apple today announced its earnings for fiscal Q1 2012 and the results are as usual very impressive.
The company reported net profit of $13.06 billion on revenue of $46.33 billion ($13.87 per diluted share). Profit for fiscal Q1 2012 was more than double that of fiscal Q1 2011, while gross margins came in at 44.7 percent compared to 38.5 percent a year ago.
“We’re thrilled with our outstanding results and record-breaking sales of iPhones, iPads and Macs,” said Apple CEO Tim Cook. “Apple’s momentum is incredibly strong, and we have some amazing new products in the pipeline.”

As for product sales numbers, Apple sold 37.04 million iPhones during the quarter (a 128 percent increase) and 15.43 million iPads (a 111 percent increase). The company's Mac sales also saw an increase, but "only" saw a 24 percent increase year-over-year to 5.2 million units.
Apple iPods, however, continue their downward spiral in this age of digital convergence. Sales of the portable music players were down 21 percent to 15.4 million units.

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RE: Apple are doomed :)
By tayb on 1/25/2012 6:43:15 PM , Rating: 2
Branding is a big deal for Apple but it is definitely not the only reason for their success.

I have yet to find a comparable Windows laptop that offered me the same size, weight, durability, and most importantly battery life of a Macbook Air. Samsung has a really nice 13" Series 9 notebook... but it's more expensive than the MBA and the jury is still out on battery life.

I work as a SE and when my company offered to buy me a notebook for travel to Philadelphia I selected a MBA. I also assembled my own desktop and own a Droid X. To you though, I'm a sheep, because I made a choice to buy a laptop that was thin, light, durable, and provided me 8+ hours of battery life.

RE: Apple are doomed :)
By nafhan on 1/26/2012 9:23:41 AM , Rating: 2
Branding is a big deal for Apple but it is definitely not the only reason for their success.
Which is why I didn't say that...

I have yet to find a comparable Windows laptop...
If your computer needs line up perfectly with what you can get in a Macbook Air, it's actually a pretty good deal, not contesting that. However, some people (I would even say most), have more modest or just different computing needs.

blah, blah, To you though, I'm a sheep, because I made a choice, blah, blah
Nope. At worst, I might think you're kind of jerk for thinking you understand my thought process. :) Anyway, you're talking about a situation where battery life is likely the number one concern and someone else is paying. In that situation, I'd probably get a MBA, too...

"This is from the It's a science website." -- Rush Limbaugh
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