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Apple continues to add to its war chest, sells record numbers of iPhones

It's beginning to become a broken record when reporting on Apple's quarterly earnings, but the boys from Cupertino have done it again. Apple today announced its earnings for fiscal Q1 2012 and the results are as usual very impressive.
 
The company reported net profit of $13.06 billion on revenue of $46.33 billion ($13.87 per diluted share). Profit for fiscal Q1 2012 was more than double that of fiscal Q1 2011, while gross margins came in at 44.7 percent compared to 38.5 percent a year ago.
 
“We’re thrilled with our outstanding results and record-breaking sales of iPhones, iPads and Macs,” said Apple CEO Tim Cook. “Apple’s momentum is incredibly strong, and we have some amazing new products in the pipeline.”

 
As for product sales numbers, Apple sold 37.04 million iPhones during the quarter (a 128 percent increase) and 15.43 million iPads (a 111 percent increase). The company's Mac sales also saw an increase, but "only" saw a 24 percent increase year-over-year to 5.2 million units.
 
Apple iPods, however, continue their downward spiral in this age of digital convergence. Sales of the portable music players were down 21 percent to 15.4 million units.


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RE: Apple are doomed :)
By nafhan on 1/25/2012 4:04:40 PM , Rating: 2
quote:
nobody can beat iPad or Macbook Air on price without comprising on quality
That statement is at the very least misleading. Manufacturers can "compromise" in a number of areas that don't affect "quality". For instance, I'm perfectly happy to have a plastic shell and a TFT screen on my laptop if that means I save $600 - $700. To you that may be "compromising on quality" to me and many others it's "stuff that I don't want to pay $600 for".
quote:
If you really think that... all that can be explained as being the result of just 'marketing and and branding'
"Just marketing and branding"??? We're talking about retail sales here. With proper marketing and branding you can sell millions of dollars in rocks - as pets! Marketing and branding is a huge deal, and just about any company on earth would kill for Apple's brand image. It's absolutely one of the main reasons for Apple's success. I actually have a hard time understanding how you don't see that...


RE: Apple are doomed :)
By Cheesew1z69 on 1/25/2012 4:46:22 PM , Rating: 1
He doesn't see it because he's blind to reality. Everything in his brain is correct and you wrong. It's as simple as that.


RE: Apple are doomed :)
By tayb on 1/25/2012 6:43:15 PM , Rating: 2
Branding is a big deal for Apple but it is definitely not the only reason for their success.

I have yet to find a comparable Windows laptop that offered me the same size, weight, durability, and most importantly battery life of a Macbook Air. Samsung has a really nice 13" Series 9 notebook... but it's more expensive than the MBA and the jury is still out on battery life.

I work as a SE and when my company offered to buy me a notebook for travel to Philadelphia I selected a MBA. I also assembled my own desktop and own a Droid X. To you though, I'm a sheep, because I made a choice to buy a laptop that was thin, light, durable, and provided me 8+ hours of battery life.


RE: Apple are doomed :)
By nafhan on 1/26/2012 9:23:41 AM , Rating: 2
quote:
Branding is a big deal for Apple but it is definitely not the only reason for their success.
Which is why I didn't say that...

quote:
I have yet to find a comparable Windows laptop...
If your computer needs line up perfectly with what you can get in a Macbook Air, it's actually a pretty good deal, not contesting that. However, some people (I would even say most), have more modest or just different computing needs.

quote:
blah, blah, To you though, I'm a sheep, because I made a choice, blah, blah
Nope. At worst, I might think you're kind of jerk for thinking you understand my thought process. :) Anyway, you're talking about a situation where battery life is likely the number one concern and someone else is paying. In that situation, I'd probably get a MBA, too...


RE: Apple are doomed :)
By TakinYourPoints on 1/26/2012 2:08:11 AM , Rating: 2
quote:
That statement is at the very least misleading. Manufacturers can "compromise" in a number of areas that don't affect "quality". For instance, I'm perfectly happy to have a plastic shell and a TFT screen on my laptop if that means I save $600 - $700. To you that may be "compromising on quality" to me and many others it's "stuff that I don't want to pay $600 for".


The thing is that other companies can't compete on price if they use comparable components in similar form factors.

As it stands, I prefer to have quality components outside of just CPU and GPU. The only LCDs I've used with my desktop PCs are IPS, and my keyboards are mechanical. They cost more, sure, but I much prefer them to less expensive TN panels and membrane keyboards, same with cases that make for excellent builds. Corsair and Silverstone cases cost more than most but they're also really well made and easy to build in.

A lot of the time you get what you pay for. In the case of Apple notebooks, you get a great balance of weight, chassis size, battery life, keyboard, the absolute best trackpad out there, and great displays. If you don't want to pay up, fine, there are loads of other options out there. I don't see the point badmouthing Apple for not compromising on the overall package though, those things are great if you value them.

I don't think they are superfluous either, the last thing I want to compromise on are displays, can't handle bad ones.


"Spreading the rumors, it's very easy because the people who write about Apple want that story, and you can claim its credible because you spoke to someone at Apple." -- Investment guru Jim Cramer

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