Apple Has Another Blowout Quarter with $13B in Profit; Sells 37M iPhones, 15M iPads
January 24, 2012 5:02 PM
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Apple continues to add to its war chest, sells record numbers of iPhones
It's beginning to
become a broken record when reporting on Apple's quarterly earnings
, but the boys from Cupertino have done it again. Apple today announced its earnings for fiscal Q1 2012 and the results are as usual very impressive.
The company reported net profit of $13.06 billion on revenue of $46.33 billion ($13.87 per diluted share). Profit for fiscal Q1 2012 was more than double that of fiscal Q1 2011, while gross margins came in at 44.7 percent compared to 38.5 percent a year ago.
“We’re thrilled with our outstanding results and record-breaking sales of iPhones, iPads and Macs,” said Apple CEO Tim Cook. “Apple’s momentum is incredibly strong, and we have some amazing new products in the pipeline.”
As for product sales numbers, Apple sold 37.04 million iPhones during the quarter (a 128 percent increase) and 15.43 million iPads (a 111 percent increase). The company's Mac sales also saw an increase, but "only" saw a 24 percent increase year-over-year to 5.2 million units.
Apple iPods, however, continue their downward spiral in this age of digital convergence. Sales of the portable music players were down 21 percent to 15.4 million units.
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RE: Apple are doomed :)
1/25/2012 10:16:43 AM
Speaking of distorting reality, good job. Anyway, here's some un-distortion:
--My phone was $200 the day it came out - I bought it 6 months later for $35, and this was a flagship device: the Droid Incredible. This price drop would not happen with an Apple product.
--Windows or OSX are generally included in the price of a new PC. In my experience, very few Windows users upgrade vs. most Mac users upgrading multiple times at $30 a pop. In other words, I'd say Mac users end up paying more for their OS software than Windows users do.
--The Android tablets that have sold well have been closer to $200, not $400.
--A pretty good portion of the computer using population are absolutely fine with the performance and capabilities of the "crappy notebooks you can get at Best Buy". This may sound crazy, but I generally get the cheapest item that meets my needs. I don't even cry anymore when I realize the shell of my notebook isn't made of aluminum :)
"This week I got an iPhone. This weekend I got four chargers so I can keep it charged everywhere I go and a land line so I can actually make phone calls." -- Facebook CEO Mark Zuckerberg
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