Apple's iPhone Outsells All Android Phones Combined at Verizon
January 24, 2012 4:18 PM
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Verizon takes a loss, but grows customer base, solidifying its #1 spot
Maybe Sprint Nextel Corp.'s (
bold iPhone gamble
such a bad idea
after all. At a time when many predicted Apple, Inc. (
) to be fading in the smartphone race after
by Samsung Electronics Comp., Ltd.'s (
) slick Android handsets, Apple surged back with the
launch of the iPhone 4S
its iconic voice-controlled assistant, Siri
. Analyst numbers place Apple in a
near dead heat with Android
in December U.S. smartphone sales.
And the situation is looking even better for Apple based on the just-announced
of Verizon Wireless, the joint venture between Verizon Communications Inc. (
) and Vodafone Group Plc. (
For Verizon Wireless it was a lukewarm quarter as a pension charge and another one-time expense brought a net loss of $2.02B USD ($0.71 USD/share), versus the $1.48B USD profit ($0.52 USD/share) it would have recorded without these charges. The company did solidify its American lead, adding 1.2 million new contract subscribers (and 1.46m total new subscribers) bringing its total (contract and non-contract) customers to 108.7m and its contract customer base to 87.4m.
Smartphone sales rose from 39 percent in Q3 2011 to 44 percent in Q4 2011. And the iPhone was king at Verizon. Of the 7.7m smartphones sold by the carrier in Q4 2011, 4.3m (~55%) were iPhones. Again, take that figure in -- the iPhone outsold all Android phones
on America's largest carrier.
The iPhone remains a top draw at Verizon. [Image Source: Reuters]
Of course Verizon pays more for iPhones that the initial carrier AT&T, Inc. (
) did. And Sprint is reportedly paying even more -- so maybe it isn't such a good deal, after all.
It's certainly a good deal for Apple, though, who reportedly pulled in almost $600 USD per Verizon iPhone sold, on models that retail for $200 USD with contract. Verizon is doing its best to recoup this capital expenditure, with a slew of overage fees. Reportedly the average iPhone bill on Verizon was around $100 USD with all the taxes and fees added [
]. Verizon likely pockets $80 of this, meaning that it will haul in $1,920 over the duration of a contract. But it has to deal with the significant costs of network upgrades, power use, land use, employee pay, and more.
Some analysts are convinced that a net profit on an iPhone may be a fatalistic quixotic fantasy. Sanford Bernstein analyst Craig Moffett
Verizon is following in the line of AT&T in deluding itself that it will someday see a profit, but consistently failing to do so. He writes, "The earnings pop will always be a year away."
Still, if America's third and fourth largest carriers -- Sprint and Deutsche Telekom AG's (
) T-Mobile USA -- collapse under
their respective debt
, Verizon and AT&T could soon be able to significantly unilaterally increase contract rates, solving both companies' iPhone profitability dilemma.
The collapse of T-Mobile and Sprint -- a possible scenario -- may hold the key to AT&T and Verizon finally profiting off of their expensive iPhone commitments. [Source: T-Mobile]
Apple is also extremely well positioned under such a scenario, given that it's the top selling model at Verizon and likely near the top at AT&T, as well. The first major test for Apple, though, will be how it responds to the inevitable need to reinvent iOS. On the one hand it can't sit still as Google Inc. (
) unveils its slick latest Android build,
Android 4.0 "Ice Cream Sandwich"
. On the other hand, Apple must tread the fine line of avoiding alienating its largely non-technophile customer base with too gaudy an interface.
Android 4.0 "Ice Cream Sandwich" [Image Source: Google]
For now, though, Apple and its fans can simply savor the thrill of being back near the top of the U.S. smartphone market -- even if challenges await.
This article is over a month old, voting and posting comments is disabled
1/24/2012 5:52:42 PM
Combine that with the fact that there are thousands and more that were early first time Android buyers with the Incredible and the couple that came out after that... we're just waiting for our upgrade to roll through before buying getting a new one. I know of nine people in my relatively small circle that have upgrades coming up in the next few weeks (mine's next week) that are heading out to buy a new phone as soon as the day rolls around.
I think we'll see the tables back to where they were as the year rolls through. Pent up angst at the lack of a new iPhone for 'so long' combined with staggered upgrades due to lack of phone availability early/mid 2009 will catch up.
1/24/2012 6:07:23 PM
Your logic precludes a scenario where there are people waiting to upgrade their current Blackberries or Android devices to iPhones on Verizon. I know quite a few people, myself included, who bought Android devices (on Verizon) between July 2010 and December 2010 simply because it was the only reasonable smart phone available. Where these people land when their contracts are up throughout this year is anyone's guess but if I had to put money on it I would say these current numbers will hold true for the next 6 months, taper off in anticipation of the next iPhone, and then leap back to the top.
Time will tell.
"When an individual makes a copy of a song for himself, I suppose we can say he stole a song." -- Sony BMG attorney Jennifer Pariser
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