Source: de Rechtspraak (Dutch Appeals Court)
quote: Obviously the iPhone (which rendered all existing smart phones obsolete on it's launch) and the iPad (which created with a single product a new large tablet market) were both imitated. That was inevitable. But Apple seems to have been determined to try to deter the more blatant copying and cloning and that way is trying to do so is by wide spread attritional legal action. In the long run it cannot completely stop people imitating the look and feel of the iPhone, the iPad or iOS but it can make it more difficult, more fraught and more uncertain. If Apple can win enough legal engagements then it helps ensure that its products can compete based upon the companies core strategy which is one of product differentiation.
quote: Apple consider, with some justification, that back in the bad old 1990s when the company was being run by bozos that one aspect of the weakness of Apple's strategic conduct was it's failure to defend its IP . This meant, Apple's believes, that it's IP strategy back then was weak and ineffectual and that some aspects of what Apple created was copied and used to compete against it.