Some Chevrolet Dealerships Passing on Volt EVs After Fire Concerns, Dwindling Customer Interest
January 23, 2012 5:07 PM
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Dealerships are turning down Volts GM wants to send them due to the recent battery fires and lack of sales
Earlier this month, GM announced that it was looking to pull in all 8,000 Chevrolet Volts off U.S. roads as well as the 4,400 for sale in showrooms for
a battery recall
. Volt dealers addressed the battery issues by adding steel to the plate that protects the EV's T-shaped, 400-pound battery. This steel would protect any penetration that could occur in an auto accident, and also evenly distribute the force of a crash. NHTSA tested the steel addition and announced that it would be a good fix.
Fixing the battery problem still hasn't made dealers feel any better, though. In fact, some Chevrolet dealers are turning away Volts that GM wants to ship to them partially because they're waiting for the fire situation to settle, and partially because the car just isn't selling the way GM wants it to.
Last month, GM sent 104 Volts to 14 dealers in the New York City market. The dealers only took 31 of them, which is the lowest rate take for any Chevrolet model in that particular market last month according to
Over on the west coast, Brett Hedrick, dealer principal at Hedrick's Chevrolet in Clovis, California, sold only 10 Volts last year total. For December 2011 and January 2012, he turned down all six Volt EVs allocated to him.
"[GM's] thinking we need six more Volts is just crazy," said Hedrick. "We've never sold more than two in a month."
This is particularly odd because Hedrick said he normally accepts most of the vehicles that GM allocates to his dealership.
GM sold a total of 7,671 Volts in the U.S. in 2011, which didn't quite hit the 10,000 mark the automaker was hoping for. Now, instead of pursuing the original Volt production goal of 60,000 units (where 75 percent would be for U.S. sales) for 2012, GM said it would simply make as many as customers wanted.
Rob Peterson, a GM spokesman, said that dealers were indeed making less Volt orders in recent months and that the dealers were "waiting for resolution of the National Highway Traffic Safety Administration's investigation."
Back in May 2011, GM's Chevrolet Volt underwent a series of tests at the National Highway Traffic Safety Administration's (NHTSA) facility in Wisconsin. Three weeks after a side-impact crash test conducted on May 12, the Volt caught fire while parked in the testing center.
prompted an investigation
of the safety of lithium batteries used in plug-in electric vehicles. Lithium batteries can catch fire if the internal cells or the battery case are pierced by steel or another ferrous metal. In November, NHTSA conducted three additional side-impact crash tests with three separate Volts, and two out of the three sparked/caught fire after testing.
These battery issues caught a lot of attention from GM, customers, NHTSA and now dealers. GM was more than willing to do whatever it took to fix the problem, including
offering loaner vehicles
to scared Volt drivers and
buying back Volts
from any owner that asks.
GM chairman and CEO Dan Akerson was
called to testify
before the House Oversight and Government Reform Committee in regards to the Volt's battery fires last year. This testimony coupled with the recent recall should hopefully offer some resolution and put worried minds at ease.
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RE: Imagine That....
1/24/2012 1:26:51 PM
At any given time, there are people on the outside margins of purchasing decisions. Whenever any incentive to buy happens, you should logically expect more purchases to be made. The key here is to understand that many were close to buying for a myriad of reasons even before gas prices increases. When prices increase, it merely pull forward demand.
"People Don't Respect Confidentiality in This Industry" -- Sony Computer Entertainment of America President and CEO Jack Tretton
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