Apple Reinvents Textbooks/Publishing with iBook Author, iBooks 2
January 19, 2012 11:49 AM
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Both apps are free and iBooks 2 will offer textbooks for $14.99 or less
Apple announced that it will reinvent the textbook at
its education event this morning
at the Guggenheim Museum in New York City.
Apple plans to do this through two brand-new apps: iBook Author, which is Mac software that will allow textbook writers and publishers to create textbooks for the iPad, and iBooks 2, which is the sequel to the iBooks app that will provide students with new study options like note-taking.
The new apps were demonstrated by Apple iWork Vice President Roger Rosner and Apple Senior Vice President of Worldwide Marketing Phil Schiller. Traditional textbooks were described as heavy and outdated, and Apple is looking to change that by bringing school books to the digital age.
"There is no reason that kids today should use the same tools they did in 1950," said Schiller. "One thing we hear louder than anything else is student engagement, inspiring kids to want to discover and learn. That's why we get excited to see student reactions to
iPads in the classroom
Apple will partner with textbook publishers like Pearson, McGraw Hill and Houghton Mifflin Harcourt to fulfill the new textbook category of the iBooks 2 app. Those three publishers combined make up about 90 percent of the textbooks out there, meaning the books available on iBooks 2 will be relevant to student needs.
The textbooks on iBooks 2 will be high school level books, and will be available for $14.99 or less at launch. These prices are expected to increase as the selection expands. The app, however, is free.
IBooks 2 also offers the ability to highlight passages, view videos and images, look up words in the dictionary, create flashcards, and view 3D models.
As for iBooks Author, which is also a free app available through the iTunes store, authors will have complete freedom to lay out graphics and text for their textbook designs.
"In like five minutes flat, we created an ebook and deployed it to the iPad," said Schiller. "I hope you find that as inspiring and empowering as I do."
Students, authors and publishers aren't the only ones who can benefit from
Apple's latest educational offerings
. Apple also announced iPhone and iPad apps for iTunes U, which allows instructors to share videos, create syllabi and post notes for their classes.
About 1.5 million iPads are already used in school programs throughout the United States. There are over 20,000 education-related apps for the iPad, which will likely only increase from this point forward.
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The big picture
1/20/2012 9:01:12 AM
Here in Indiana, out son attends one of the top public school districts in the state. We have $130 book RENTAL fee every year and he's only in grade school. This is to pay for the new books the school has to buy every year because the idiot publishers keep updating them every season with minor changes.
Back when I was in school (in Michigan) we never had a fee unless we lost or damaged a book. The books were 5-10 years old and believe it or not - were still relevant as math and english rules didn't change from year to year. History remained steady too.
Obviously, computer books and many others do need to be updated yearly, but I think these publishers are ripping off the schools/taxpayers by updating EVERY book EVERY year nowadays. And I guarantee you that those books cost more than $15 each.
The new iBooks format sounds promising and like a good idea. - Even if competing companies with different standards be it Kindle or whomever... It's a good idea no matter who brings it to the table and dominates the market. Fewer outdated print books means a lot less paper and ink will be wasted throughout the years. And if the interactive portion helps students learn easier, then it's a win/win for everyone. People are using this article once again to bash Apple and overlooking the big picture here which includes better educating our children while reducing the environmental impact. ANY company who can do that deserves to make a few bucks for their contributions.
"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997
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