Quick Note: AT&T to Offer New Data Plans Starting Jan. 22
January 18, 2012 8:21 PM
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Customers can also choose to keep current smartphone and tablet data plans
AT&T will begin offering new smartphone and tablet data plans starting Sunday, January 22.
The new smartphone data plans include AT&T Data Plus 300 MB, which offers 300 MB for $20; AT&T Data Pro 3 GB, which offers 3 GB for $30, and AT&T Data Pro 5 GB, which offers 5 GB for $50 with mobile hotspot/tethering. For those that need more data, AT&T Data Plus customers can receive an extra 300 MB for $20 extra, and AT&T Data Pro 3 GB or 5 GB customers can pay an extra $10 per additional gigabyte. Customers can also choose to keep
The new tablet data plans include AT&T DataConnect 3 GB, which offers 3 GB for $30, and AT&T DataConnect 5 GB, which offers 5 GB for $50. The current 250 MB for $14.99 plan will also be an option.
"Customers are using more data than ever before," said David Christopher, chief marketing officer of AT&T Mobility and Consumer Markets. "Our new plans are driven by this increasing demand in a highly competitive environment, and continue to deliver a great value to customers, especially as we continue our
4G LTE deployment
AT&T will even help customers out by sending alerts when they start to near their 300 MB, 3 GB or 5 GB data cap. This is the first change to AT&T's plans since June 2010.
Data certainly is in high demand. According to a recent survey by mobile network equipment maker Ericsson, 40 percent of smartphone users would
access mobile broadband connections
before even getting out of bed last year. It also predicts that global mobile data use will increase tenfold from 2011 to 2016.
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RE: This is actually a stealth $5 hike
1/19/2012 7:56:43 PM
While tethering is a whole 'nother issue, phone data use limits are set to conflict with customer needs. Most customers will need more than 200mb with any smartphone, but less than 2gb. There needs to be an increase in the low tier to at least 500mb and 1gb would be much more reasonable. On a cost per mb, it's ridiculous! They calculate out to 200 at $15 = $.075/mb and 300 at $20 = $.066/mb vs 2gb at $25 = $.0125 and 3gb at $30 = $.01. While the upper tier values are reasonable, the starting tier is simply absurd!
What will really make a difference besides raising the data for the lower tier is combining data for families. Then there will be some real savings. Until then, it's skewering the customer!!!
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