Quick Note: AT&T to Offer New Data Plans Starting Jan. 22
January 18, 2012 8:21 PM
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Customers can also choose to keep current smartphone and tablet data plans
AT&T will begin offering new smartphone and tablet data plans starting Sunday, January 22.
The new smartphone data plans include AT&T Data Plus 300 MB, which offers 300 MB for $20; AT&T Data Pro 3 GB, which offers 3 GB for $30, and AT&T Data Pro 5 GB, which offers 5 GB for $50 with mobile hotspot/tethering. For those that need more data, AT&T Data Plus customers can receive an extra 300 MB for $20 extra, and AT&T Data Pro 3 GB or 5 GB customers can pay an extra $10 per additional gigabyte. Customers can also choose to keep
The new tablet data plans include AT&T DataConnect 3 GB, which offers 3 GB for $30, and AT&T DataConnect 5 GB, which offers 5 GB for $50. The current 250 MB for $14.99 plan will also be an option.
"Customers are using more data than ever before," said David Christopher, chief marketing officer of AT&T Mobility and Consumer Markets. "Our new plans are driven by this increasing demand in a highly competitive environment, and continue to deliver a great value to customers, especially as we continue our
4G LTE deployment
AT&T will even help customers out by sending alerts when they start to near their 300 MB, 3 GB or 5 GB data cap. This is the first change to AT&T's plans since June 2010.
Data certainly is in high demand. According to a recent survey by mobile network equipment maker Ericsson, 40 percent of smartphone users would
access mobile broadband connections
before even getting out of bed last year. It also predicts that global mobile data use will increase tenfold from 2011 to 2016.
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RE: This is actually a stealth $5 hike
1/19/2012 6:38:42 PM
I agree for the most part, except that the network, as it stands today, wouldn't be able to serve as a hi-throughput transmission service. If I payed for tethering (which I don't), I would definitely be playing more online gaming if the latency was acceptable. Not to mention, instead of browsing mobile, I'd be viewing full-featured webpages, high quality (buffered) youtube, and other things that just consume even more bandwidth on a laptop than a phone.
I see the same problem with cellular as I see with our transportation (roads) system. The people in charge look at the upfront cost. "That's too much," they say, and only build what they are willing to pay. Only, people like to go faster, why wouldn't they want hi-speed? They certainly would prefer driving 80mph down a highway versus 10. Only, the leaders decide to build only one additional lane (which costs a lot in both construction and maintenance), but they don't take into account that when they do, more people will use it and they'll be under the same congestion pattern again. Instead of, say, building double what they need.
In most cases cellular doesn't work like that and maybe it's good that they don't put all their eggs in one basket. After all, cellular technology (unlike roads) is still dramatically changing - a good thing because everyone would be on WiMax instead of looking to LTE/HSPA+. But, the USA still has a wireless competition and regulation problem, where companies are charging money not because things are more expensive, but mainly because they can. I hate socialism, but it seems like every resource-driven industry (electricity, natural gas, water) needs some better regulation, especially in terms of price-fixing.
RE: This is actually a stealth $5 hike
1/19/2012 7:56:43 PM
While tethering is a whole 'nother issue, phone data use limits are set to conflict with customer needs. Most customers will need more than 200mb with any smartphone, but less than 2gb. There needs to be an increase in the low tier to at least 500mb and 1gb would be much more reasonable. On a cost per mb, it's ridiculous! They calculate out to 200 at $15 = $.075/mb and 300 at $20 = $.066/mb vs 2gb at $25 = $.0125 and 3gb at $30 = $.01. While the upper tier values are reasonable, the starting tier is simply absurd!
What will really make a difference besides raising the data for the lower tier is combining data for families. Then there will be some real savings. Until then, it's skewering the customer!!!
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