Mazda to Bring Diesel Engine to U.S. by '14
January 18, 2012 11:00 AM
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2013 Mazda CX-5
Skyactiv-D will be in the CX-5 crossover and perhaps the Mazda6
In Europe, cars and other vehicles with diesel engines are very common. They tend to get better fuel economy and diesel is at times cheaper than gasoline. With more and more drivers in the U.S. focused on green cars and fuel economy, America may finally be ready to embrace the diesel engine.
There are several car companies now looking to place diesel engines into cars and SUVs that traditionally used gasoline only. BMW is a good example; the company is readying a version of its
M5 that uses a diesel engine
. GM is also onboard with a
of its popular Chevrolet Cruze compact sedan.
Now Mazda has announced plans to bring its Skyactiv-D diesel engine to the U.S. car market by 2014. Mazda thinks that the engine will help it stand out among the hybrids. The Skyactiv-D engine is a 2.2L four cylinder with 173hp and 310lb/ft of torque.
"We think it's a good differentiator," said Jim O'Sullivan, CEO of Mazda North American Operations, to Automotive News during the Detroit auto show. It will give Mazda a reputation that "Those guys are always doing something a little different."
The diesel engine is expected to find its way into the CX-5 crossover SUV and the Mazda6 sedan. The Mazda6 sedan is only expected to get diesel power in some markets and it's not clear if the U.S. is one of those markets. Mazda is eyeing VW in the States since VW is the only carmaker at the price point with a diesel option
courtesy of the Passat TDI
"Volkswagen, I honestly believe, gets incremental business above and beyond other brands because they do have a diesel, and they buy Volkswagens only because they do have it," said O'Sullivan.
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RE: Diesel fuel seems more expensive
1/19/2012 6:22:03 AM
It seems to me you have a lot of opinions about what goes on in Europe but most seem based upon few facts.
Back in the day going with a Diesel was a choice made based on economy for those going lots of miles and/or a choice made driven by the need for low end torque by those hauling boats/horses/whatever. However for, at least the last decade, the modern diesel cars have been just as much a question about taste as it is economy. BMW, Mercedes, Audi, Peugeot... they all offer diesel engines in both their small cars and in their big luxury models. Surely you're not claiming that someone buying an 7-series BMW, an S-class Merc or a Audi A8 is looking at fuel costs? Or at car taxes for that matter?
And as for Diesel being cheaper than gasoline then yes that is true but it's within a few percentage points so it's not a big factor.
If you think that capitalism and consumer desires is not what drives the market here in Europe then you're very mistaken.
The reason there are few Diesel cars in the US is because of the misconceptions like the ones you bring forward. Basically those bad cars in the 70s gave Diesel a bad rep plus it have given Diesel an image of being dirty and only for manual labor sort of work (and yes it smells if you get it on you). However it's a shame those misconceptions are still around because a modern Diesel brings much of the same relaxed driving that one gets from cruising with a big V8 and those modern Diesel can also be sporty if you want. In fact Diesel cars are pretty successful in racing - just look at endurance racing.
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