Nissan Creates Self-Healing iPhone Case with Automotive Coating
January 16, 2012 2:01 PM
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Nissan has already released prototypes to journalists and certain customers for testing. It will look to put the cases on sale in late 2012 if all goes well
Nissan has announced a new
case for the iPhone that utilizes technology typically used in the automotive industry.
Nissan collaborated with the University of Tokyo and Advanced Softmaterials Inc. to create the Nissan Scratch Shield iPhone case, which does exactly what the name suggests -- self-repairs scratches and similar cosmetic flaws that most of us tend to place upon our smartphones either through dropping them, running them into other objects, etc.
Nissan and its collaborators made the case out of ABS plastic, which is stronger than most
and is widely used in the auto industry. The case is coated in Scratch Shield paint technology, which is made from polyrotaxane. This coating has a chemical structure that is capable of reacting to a fine scratch by changing the shape back to its original form and filling in the gap. These elastic properties help scratches and blemishes heal themselves. In addition, the surface is more gel-like than glossy, meaning the case is more scratch-resistant than most.
"We like to think laterally by taking the great innovations we've got from the automotive point of view, and looking at how they could be applied to improve everyday issues," said Bob Laishley, Overseas Programme Director Business Development for Nissan in Europe. "The Scratch Shield iPhone case is a great example of us taking a Nissan automotive technology that has had a huge impact for our customers, and then shifting the boundaries to apply it to another everyday product.
"We're really excited about the possibilities provided by this technology. In Japan, we've already linked up with world-leading mobile operator NTT DoCoMo to allow them to use the Scratch Shield technology on its Style Series N-03B mobile phones, and we think this technology has real scope
beyond the automotive world
. We're passionate about innovations that get people excited, and that means not being restricted to one industry or genre."
Nissan has already released prototypes to journalists and certain customers for testing. It will look to put the cases on sale in late 2012 if all goes well.
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RE: IPhone strikes again
1/17/2012 12:04:01 AM
I actually really don't like Google, as a company they're not much better than apple in my eyes (I'm not calling MS saints), but I prefer my corporations to be honest with me, they're out there to make a buck.
I agree the 4s is pretty solid, but what I mean is that the majority of users do not need a phone that powerful. They're not leveraging the power of these phones. Unless you consider words with friends to be a proper usage of the power high end phones have.
This is true of a lot of android users too, but the single form factor, ubiquity, name recognition, and apple fans propensity for wanting to show off all add up to a very good platform for Nissan to target initially.
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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