Polaroid SC1630 Android Camera Hopes to Keep Company Relevent
January 16, 2012 10:13 AM
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Offers full access to Android Market
During CES, there were many new digital cameras unveiled including ones from
, along with a slew of new Android hardware. Polaroid unveiled a new digital camera recently that runs the Android operating system and from the back looks more like a smartphone than a digital camera. The camera is called the Polaroid SC1630 Smart Camera.
The sensor inside the camera is a 16-megapixel unit and it has 3x optical zoom. It also has Wi-Fi to allow you to access and directly upload video to your social networking site of choice or photos sites. Polaroid says that the camera weighs five ounces and it can capture digital video too. Polaroid integrates 18 different scene modes and has a 3.2-inch rear display.
Smart Features inside the camera include automatic face detection and smile detection. The camera also has GPS the ability to arrange the photos inside the camera by date and location. The SC1630 also has the ability to edit photos and video right on the device before uploading. Users can remove red eye, crop, resize, and correct color. Memory cards up to 32GB are supported and the cam supports the Android Market.
"Polaroid has helped the world bring stories to life through photographs for the past 75 years," said Scott W. Hardy, President, Polaroid. "The newest member of the Polaroid family, the Polaroid SC1630 Smart Camera unites the beauty of high-end digital images with powerful Android connectivity features. The result is an instant experience of click, capture and share that enables social networks to see and experience the moment as if they were there."
reports that the camera release date and price haven't been revealed yet. The integrated social networking support is for Facebook, Twitter, Tumblr, and more with a single button press. "Polaroid's heritage is in sharing," says Scott Hardy, president of Polaroid. "We were the original photography brand that had a sharing platform. You could take a picture and then instantly share it with someone."
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RE: Now add a phone...
1/16/2012 1:54:07 PM
Just thinking the same thing. They're 3/4's of the way to having a standout smartphone, but instead they're selling a point shoot "with Android!". Even more disapointing, it kind of sounds like the only thing they are doing that takes advantage of the processing power and other advantages over standard point-and-shoots is "better Facebook integration". I predict this will be a dud, even though it's a concept that I would also love to see done well*.
*I think Nokia and maybe Sony have done this at some point, not sure how good they were.
RE: Now add a phone...
1/16/2012 8:31:27 PM
this will fail, for one reason: cost
a camera like this must be purchased at full price, but a smartphone with a built-in camera can be had for nothing, with a contract. all it takes to make this thing irrelevant is for phone manufacturers to increase the all-important (for marketing, anyway) pixel count, and maybe add a fancy-looking zoom lens.
“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads
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