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Print 18 comment(s) - last by Schrag4.. on Jan 17 at 11:28 AM

Will also analyze demographic data in run-up to South Carolina primary

Last week, Facebook and Politico announced a partnership that would gather Facebook user posts deemed "political" by an algorithm for further study by Politico.

Politico is an Arlington, Va.-based newspaper and media outlet that hopes to use Facebook's wealth of user data to measure opinions of Republican presidential hopefuls.

"Politico has joined forces with Facebook to offer readers an exclusive look at the conversation taking place on the social networking site about the Republican presidential candidates ahead of South Carolina’s crucial primary on Jan. 21," the website analyzing the first round of data reads.

The move puts a spotlight on privacy, a subject to which Facebook is no stranger [1] [2] , amid concerns that the data is culled from users' private posts. Both companies claim the data remains private, and that no employee of either company will read posts. Rather, user data is processed through a "sentiment analysis tool." Every post mentioning a presidential candidate will be subject to the tool and compiled to illustrate broader national sentiment.

Politico will also have access to demographic information, including age and location.

"Facebook has been instrumental in expanding the political dialogue among voters and we couldn't be more excited about the opportunity to offer our readers a look inside this very telling conversation," Politico editor John F. Harris tells Mashable.

The techniques in the venture have been compared to Google's reports on search trends based on aggregate activity.

Sources: All Things D, Forbes



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RE: Zuckered again
By Schrag4 on 1/17/2012 11:28:02 AM , Rating: 2
I share your concern. It seems like your main point is that FB shouldn't be allowed to sell the data, but I'm not sure that should be your biggest concern. I'd be more concerned about hackers obtaining the data, and EVEN MORE concerned about our own government getting free-for-all access as well.

I still stand by my position that you can tell FB users about the dangers, perceived and/or real, about sharing such personal information, whether it might be sold, stolen, or given away, and they STILL won't care. They don't think their personal posts will come back to haunt them in their future career(s). They don't think criminals can use the info to attack them, electronically or physically. And they think they have nothing to hide from our government so they don't care about Big Brother. I'll go ahead and put my tin foil hat on now as I suggest that while it may be true that what they're posting doesn't incriminate them yet, someday our government might change their minds about what types of posts warrant a closer look at the people who post them.


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