Beats Electronics Won't Renew Contract with Monster for Headphones
January 13, 2012 9:36 AM
comment(s) - last by
The relationship went downhill due to financial terms
Beats Electronics and Monster Cable Products have decided to go their separate ways once their contract expires later in 2012.
Beats Electronics, a
brand of headphones
and loudspeakers that is marketed by hip hop artist Dr. Dre and Interscope-Geffen-A&M Records chairman Jimmy Iovine, has decided not to renew its five-year contract at the end of the year with electronics company Monster Cable Products, which manufactured the headphones since 2009.
The relationship went downhill due to financial terms, according to
. Both sides would argue over who deserves the most credit for the idea and for the success of the top-of-the-line headphones.
At the Consumer Electronics Show in Las Vegas this week, Noel Lee, chief executive of Monster Cable Products, unveiled some of his plans for the future of his company post-Beats Electronics. While Beats tends to cater to young 20-year-olds, Monster is looking to appeal to other groups such as athletes, business professionals and women. He showed off some of the company's new headphones at CES, which are now available for pre-order.
An example of Monster's new offerings is a pair of in-ear headphones dubbed the Miles Davis line where the buds are shaped like trumpets and have volume controllers that look like piston vavles. There are currently eight new lines.
"We can be the Apple of the headphones space, with or without Beats," said Lee.
Beats will continue to hold the rights to the sound technology, the brand and the circular design after the break-up. While Beats can be found in
, HP computers and the Chrysler 300 S sedan, it's looking to expand into audio gear for athletes and TVs as well.
"We have very big ambitions for Beats beyond headphones," said Iovine. "Music has got to succeed on the phone or else the record industry will never thrive."
As far as the split goes, Iovine said, "They're doing their thing, and we're doing ours."
And the beat goes on.
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RE: Imagine that...
1/15/2012 4:02:45 AM
Because the noise canceling allows me to hear everything else, but NOT have to hear the continuous droning sound in the background. They're great on airplanes/other forms of transportation.
Isolation completely isolates me (obviously), which isn't so great if I may want to hold a conversation or do other things instead of just listen to something/sleep.
"The Space Elevator will be built about 50 years after everyone stops laughing" -- Sir Arthur C. Clarke
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