Beats Electronics Won't Renew Contract with Monster for Headphones
January 13, 2012 9:36 AM
comment(s) - last by
The relationship went downhill due to financial terms
Beats Electronics and Monster Cable Products have decided to go their separate ways once their contract expires later in 2012.
Beats Electronics, a
brand of headphones
and loudspeakers that is marketed by hip hop artist Dr. Dre and Interscope-Geffen-A&M Records chairman Jimmy Iovine, has decided not to renew its five-year contract at the end of the year with electronics company Monster Cable Products, which manufactured the headphones since 2009.
The relationship went downhill due to financial terms, according to
. Both sides would argue over who deserves the most credit for the idea and for the success of the top-of-the-line headphones.
At the Consumer Electronics Show in Las Vegas this week, Noel Lee, chief executive of Monster Cable Products, unveiled some of his plans for the future of his company post-Beats Electronics. While Beats tends to cater to young 20-year-olds, Monster is looking to appeal to other groups such as athletes, business professionals and women. He showed off some of the company's new headphones at CES, which are now available for pre-order.
An example of Monster's new offerings is a pair of in-ear headphones dubbed the Miles Davis line where the buds are shaped like trumpets and have volume controllers that look like piston vavles. There are currently eight new lines.
"We can be the Apple of the headphones space, with or without Beats," said Lee.
Beats will continue to hold the rights to the sound technology, the brand and the circular design after the break-up. While Beats can be found in
, HP computers and the Chrysler 300 S sedan, it's looking to expand into audio gear for athletes and TVs as well.
"We have very big ambitions for Beats beyond headphones," said Iovine. "Music has got to succeed on the phone or else the record industry will never thrive."
As far as the split goes, Iovine said, "They're doing their thing, and we're doing ours."
And the beat goes on.
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RE: "Monster?" Give me a break
1/14/2012 11:00:43 PM
Um, not always. I've been using Shures, Etymotics, Sony, and Klipsch earbuds for my iPod Touch, iRiver, and Cowon players. I decided to give the Monster Turbine a try (it was $120) and found the sound to be very good with full bass and clear highs without sacrificing too much of the mid range.
I found that the Monster Turbines made listening to my 2nd gen Touch pretty enjoyable and gave me a thumping low end when using the Cowon player. My daily driver is a set of Shure SE215s but the Monster Turbines were a good purchase and there was minimal marketing BS compared to their cables line.
RE: "Monster?" Give me a break
1/15/2012 9:52:03 AM
Honestly, I don't like to get into these debates, but I cannot imagine how this can be a legit review of the Turbines. Having heard them myself, both amped (cmoy) and unamped off of a receiver and Epic 4G (galaxy s), the Turbines were complete garbage. There was no midrange to speak of, and not much on the highs either. They were muddy throughout the range. The only bright spot of the deal was raiding the box for their triple tree flanges so I could use them with my Shure E2Cs.
I just don't believe that someone who has legitimately owned the other brands you mentioned can seriously rate the Turbines as a decent pair of earbuds. Their sound quality at best compares to a $30 set of Sony earbuds (although their build quality is decent, I will give them that).
"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997
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