Beats Electronics Won't Renew Contract with Monster for Headphones
January 13, 2012 9:36 AM
comment(s) - last by
The relationship went downhill due to financial terms
Beats Electronics and Monster Cable Products have decided to go their separate ways once their contract expires later in 2012.
Beats Electronics, a
brand of headphones
and loudspeakers that is marketed by hip hop artist Dr. Dre and Interscope-Geffen-A&M Records chairman Jimmy Iovine, has decided not to renew its five-year contract at the end of the year with electronics company Monster Cable Products, which manufactured the headphones since 2009.
The relationship went downhill due to financial terms, according to
. Both sides would argue over who deserves the most credit for the idea and for the success of the top-of-the-line headphones.
At the Consumer Electronics Show in Las Vegas this week, Noel Lee, chief executive of Monster Cable Products, unveiled some of his plans for the future of his company post-Beats Electronics. While Beats tends to cater to young 20-year-olds, Monster is looking to appeal to other groups such as athletes, business professionals and women. He showed off some of the company's new headphones at CES, which are now available for pre-order.
An example of Monster's new offerings is a pair of in-ear headphones dubbed the Miles Davis line where the buds are shaped like trumpets and have volume controllers that look like piston vavles. There are currently eight new lines.
"We can be the Apple of the headphones space, with or without Beats," said Lee.
Beats will continue to hold the rights to the sound technology, the brand and the circular design after the break-up. While Beats can be found in
, HP computers and the Chrysler 300 S sedan, it's looking to expand into audio gear for athletes and TVs as well.
"We have very big ambitions for Beats beyond headphones," said Iovine. "Music has got to succeed on the phone or else the record industry will never thrive."
As far as the split goes, Iovine said, "They're doing their thing, and we're doing ours."
And the beat goes on.
This article is over a month old, voting and posting comments is disabled
RE: I still do not know what Beats Audio is...
1/13/2012 6:32:27 PM
You nailed it, Beats is about tuning and EQ more than anything else (crank the bass and the treble, and midrange, wtf is that?). The Grados you mentioned are a bit too bright for my taste, but I'd certainly recommend those over the Beats any day.
Audio Technica, B&W, Sennheiser, Etymotic for in-ears, there are loads of excellent and accurate headphones out there that cost as much as or less than what Beats has to offer, and they sound fantastic. Beats is all marketing gimmickry for cheaply made headphones/laptops/phones.
"Folks that want porn can buy an Android phone." -- Steve Jobs
Sony's Walkman Phone Looks Hot, But Isn't so Beautiful on the Inside
August 22, 2011, 5:32 PM
HTC, Beats by Dr. Dre Team Up to Team Up for Smartphones this Fall
August 11, 2011, 9:19 AM
Some High-End Luxury Watchmakers Crack Down Hard on Smartwatch Faces
November 26, 2014, 1:28 AM
Microsoft Admits Lumia 925 and 1020 Have Sleeping Sickness, Bug Fix is Planned
November 24, 2014, 1:12 PM
Report: Samsung Galaxy S5 Sales Have Come in 40% Below Projections
November 24, 2014, 6:58 AM
Quick Note: Google Chromebooks Now Coming with 1TB of Google Drive Space
November 21, 2014, 1:20 PM
Xiaomi Aims to be #1 Smartphone OEM Within 10 Years, Apple Urges Caution
November 21, 2014, 9:33 AM
Quick Note: Samsung's Request to Dismiss Microsoft Lawsuit is Rejected
November 20, 2014, 12:53 PM
Most Popular Articles
Uber Exec Threatens to "Spend Millions" to Stalk Female Reporter and Her Family
November 19, 2014, 12:31 PM
Apple Replaces “FREE” Label with “GET” on App Downloads in iTunes App Store
November 19, 2014, 5:38 PM
Rand Paul Casts Crucial "No" Vote on Obama-Backed PATRIOT Act Renewal Bill
November 19, 2014, 5:15 PM
FTC Announces Crackdown on Computer Speedup/Tech Support Scams
November 20, 2014, 1:40 PM
Wal-Mart: Miss Thanksgiving, Get Xbox One + Master Chief Collection for $299
November 17, 2014, 9:40 PM
Latest Blog Posts
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information