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The relationship went downhill due to financial terms

Beats Electronics and Monster Cable Products have decided to go their separate ways once their contract expires later in 2012.

Beats Electronics, a brand of headphones and loudspeakers that is marketed by hip hop artist Dr. Dre and Interscope-Geffen-A&M Records chairman Jimmy Iovine, has decided not to renew its five-year contract at the end of the year with electronics company Monster Cable Products, which manufactured the headphones since 2009.

The relationship went downhill due to financial terms, according to Businessweek. Both sides would argue over who deserves the most credit for the idea and for the success of the top-of-the-line headphones.

At the Consumer Electronics Show in Las Vegas this week, Noel Lee, chief executive of Monster Cable Products, unveiled some of his plans for the future of his company post-Beats Electronics. While Beats tends to cater to young 20-year-olds, Monster is looking to appeal to other groups such as athletes, business professionals and women. He showed off some of the company's new headphones at CES, which are now available for pre-order.

An example of Monster's new offerings is a pair of in-ear headphones dubbed the Miles Davis line where the buds are shaped like trumpets and have volume controllers that look like piston vavles. There are currently eight new lines.

"We can be the Apple of the headphones space, with or without Beats," said Lee.

Beats will continue to hold the rights to the sound technology, the brand and the circular design after the break-up. While Beats can be found in HTC smartphones, HP computers and the Chrysler 300 S sedan, it's looking to expand into audio gear for athletes and TVs as well.

"We have very big ambitions for Beats beyond headphones," said Iovine. "Music has got to succeed on the phone or else the record industry will never thrive."

As far as the split goes, Iovine said, "They're doing their thing, and we're doing ours."

And the beat goes on.

Source: Businessweek

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RE: I still do not know what Beats Audio is...
By protosv on 1/13/2012 11:43:12 AM , Rating: 2
As I understand it, "beats audio" is just a bunch of EQ settings. It has nothing to do with the quality of the sound processor, the DACS, OpAmps, or any other hardware component involved with sound.

I have no basis for this, but I'd speculate "beats audio" might be something as simple as bypassing the OS to go straight to the sound card, similar to an ASIO/bit-perfect streaming setup. It does appear, however, that beats audio on the HTC phones is nothing more than detection of beats-branded headphones, and adjusting the audio output levels and eq.

As for those who think that beats headphones are worth $300, all I can say is please, for your wallet's sake, listen to some Grado SR80i headphones that cost 1/3 the price of the beats, and tell me they don't sound as good. Alternatively, if you absolutely want to drop $300 on headphones, listen to the Grado SR325i, and you'll quickly see and hear that beats audio is nothing more than a bunch of flashy marketing paired with mediocre headphones at best.

By Cheesew1z69 on 1/13/2012 1:08:59 PM , Rating: 2
Beats Electronics has partnered with several other companies to collaborate and design audio products.

The first such partnership was with HP to design and market desktop and notebook branded as "Beats Audio" products.[4] These PCs include "Beats Audio" branding and software designed to enhance the audio output. The first computers to carry the brand were part of the ENVY laptop line, but the use has since expanded to other laptops and desktops.

By TakinYourPoints on 1/13/2012 6:32:27 PM , Rating: 2
You nailed it, Beats is about tuning and EQ more than anything else (crank the bass and the treble, and midrange, wtf is that?). The Grados you mentioned are a bit too bright for my taste, but I'd certainly recommend those over the Beats any day.

Audio Technica, B&W, Sennheiser, Etymotic for in-ears, there are loads of excellent and accurate headphones out there that cost as much as or less than what Beats has to offer, and they sound fantastic. Beats is all marketing gimmickry for cheaply made headphones/laptops/phones.

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