CES 2012: Qualcomm Says 70+ Snapdragon 4 Designs Incoming
January 11, 2012 7:50 PM
comment(s) - last by
Laptops, Windows 8 tablets will be key fronts in Qualcomm's ARM v. x86 battle
We already wrote about some of the cool stuff at Qualcomm Inc.'s (
) keynote at the 2012 Consumer Electronics Show, including
Sesame Street augmented reality toys
Qualcomm Tricorder X-Prize
, and even
a bit of anti-SOPA stumping
by Consumer Electronics Association President Gary Shapiro.
Wrapping up we wanted to toss out some final odds and ends from the press conference. Unlike some of the other press conferences (*cough* Microsoft Corp. (
)) who were a bit odd in delivery and lacked a clear driving message, Qualcomm really delivered a compelling presentation showing off some of its biggest works in progress.
At the heart of its talk was the Snapdragon 4 platform, which is an appropriate place to conclude our coverage of the event. Snapdragon 4 is a platform aimed at smartphones, tablets, laptops, and
even internet televisions
It will come a-knocking in "early 2012", as a variety of dual- and quad-core chips. While that may sound scary from a smartphone power consumption perspective, Qualcomm is going to be building its products on Taiwan Semiconductor Manufacturing Comp., Ltd.'s (
new 28 nm process
, which allows for much more power efficient performance, thanks to the smaller feature size. The leaner, cooler chips also allow for
a bump in performance
Android has been an important driver of Snapdragon.
On the GPU front, they will feature the new Adreno 225, and promise 1080p 3D video playback and support for Dolby 7.1 surround sound.
Qualcomm says that it has 70 designs already in the works, from a plethora of partners. Its particularly going hard at putting its "game-changer" Snapdragon 4 platform on Windows 8 tablets and notebooks.
Expect Snapdragon 4 devics from these companies.
While there's plenty of cause for skepticism regarding Windows 8 tablets, I previously wrote why I think they will
defy the odds like a certain Tim Tebow and become a winner
. Basically much of Windows Phone's sales woes boil down to
poor sales commission funding
(meaning store employees are disinterested in pitching you the Windows Phone), a laggard schedule of deployment to top U.S. carriers, and poor advertising, to boot.
Intel Corp. (
), a key competitor of Snapdragon was also
extremely enthusiastic about Windows 8 tablets
, so clearly the verdict is near unanimous between actual hardware makers -- Windows 8 has a lot of potential for the tablet space.
Qualcomm -- Microsoft's exclusive Windows Phone CPU provider -- clearly wants to make sure that Intel isn't the only Windows 8 tablet winner. Empowered by Windows
supporting ARM chips for the first time
, ARM is prepared to storm towards Windows 8 glory.
States Qualcomm Chairman and CEO, Dr. Paul Jacobs, "Windows 8 is Windows reimagined as it is enabled by Snapdragon."
He enthusiastically spoke of an "always on, always active" lineup of Snapdragon 4 devices. Clearly Snapdragon 4 has its work cut out for it, taking on Intel, but they've brought some top tier firepower on their side, including top mixed martial arts champion Alistair Overeem who made a surprise appearance at the keynote (Qualcom apparently makes an "Ubereem" themed video game...).
2012 should be quite the interesting year as ARM and x86 (Intel) engage in total war on the PC market. This may be bad news for the loser, but its great news for the consumers should be able to purchase laptops, tablets, and smartphones at terrific prices and get fantastic device performance.
Qualcomm as the top ARM CPU maker will doubtless
lead ARM's charge in the war
All images © of Jason Mick and DailyTech LLC.
This article is over a month old, voting and posting comments is disabled
RE: Intel will be fine
1/14/2012 8:32:15 AM
Not really sure what your rant is about. My point was that Intel, when pushed, has the time, money, and talent to come out with a great product... If they pour focus onto it, they can. Dont count them out of the mobile market is all I am saying.
If your contention is that todays desktop CPU's are all plenty powerful, I agree. But the leap from 2005's Pentium 4 and Athlon to 20006's Core2 was a HUGE one, and if you dont see the performance difference there, then you were probably not doing anything other than using your computer as a browser.
"The whole principle [of censorship] is wrong. It's like demanding that grown men live on skim milk because the baby can't have steak." -- Robert Heinlein
CES 2012: Sesame Street Hints AR Tablet Toys Will Be the Tickle-Me Elmo of 2012
January 11, 2012, 12:00 PM
CES 2012: Qualcomm Announces $10M USD Tricorder X-Prize
January 11, 2012, 11:15 AM
CES 2012: China Gets Android ICS TVs, Butterfly-Scale Displays, U.S. Gets Left Out
January 10, 2012, 11:30 PM
CES 2012: CEA Prez. Blasts "Copyright Extremists", Stop Online Piracy Act
January 10, 2012, 3:50 PM
CES 2012: Intel -- 2012 is the Year of the Ultrabook
January 9, 2012, 12:05 PM
Retiree Sues Apple For $7,500 for Wiping Honeymoon Photos From His iPhone
November 30, 2015, 10:23 AM
iPhone 7 May Pack 3-4 GB Memory, More Storage; 4-Inch Comeback is Rumored
November 20, 2015, 10:12 PM
OnePlus One, OnePlus 2 Will Receive Android Marshmallow in Q1 2016
November 16, 2015, 9:58 AM
Lenovo Whoa: Motorola Droid MAXX 2 and Turbo 2 Break Cover in Leaks
October 26, 2015, 3:12 PM
Leak: Apple Preps for First Real Android App Foray With New Apple Music App
October 24, 2015, 1:59 PM
Pepsi Smartphone? Empty Calories Coming Soon to the Midrange
October 12, 2015, 11:41 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information