CES 2012: Sesame Street Hints AR Tablet Toys Will Be the Tickle-Me Elmo of 2012
January 11, 2012 12:00 PM
comment(s) - last by
Be warned your child may be screaming for a tablet soon
As if "Tickle-me Elmo" wasn't bad enough, now the Sesame Workshop --
makers of Sesame Street
-- have to come along and whip children into a frenzy over smartphones and tablets.
At a humorous section in Qualcomm Inc.'s (
) Tuesday morning presser, Sesame Workshop director and chief operating officer H. Melvin Ming talked about how he never knew what he was going to face for the day -- adults or screaming kids. He quipped, "I'm relieved to be in a room today with tech-savvy adults."
Soon Grover took to the stage for a jaw-dropping (for Grover at least) demo of a hot new high tech toy from Sesame Workshop. The Sesame Street Playset is a series of nondescript blocks, but it uses Qualcomm's Vuforia --
an augmented reality (AR)
and 3D modelling suite -- to bring the objects to life.
By taking pictures of the 3D characters (think little Sesame Street action figures), Bert and Ernie sprung to life on the smartphone/tablet, talking to the observer. You could take more pictures of objects to add more vibrant objects to the room -- such as a TV that insulted Grover's waiting skills and a jukebox.
Of course the thing is a great deal for both Sesame Workshop, Qualcomm, and smartphone/tablet-makers everywhere because in order to get this hot new toy you have to both buy the playset and a compatible Qualcomm-equipped smartphone or tablet.
But ponying up the likely $300+ USD cost of the system is for a good cause, they insist as the playset reportedly helps children build:
Grover drew slightly less enthusiasm from the audience for his promised upcoming electronic eggbeater. But can you blame him for trying?
All images © of Jason Mick and DailyTech LLC.
This article is over a month old, voting and posting comments is disabled
RE: yeah build those child skills
1/12/2012 12:58:01 PM
I can only hope that in the previous post, the person meant ADHD rather than autism...
Adults live in a digital world, yes, but children need to be able to be children without the interference of gadgets and technology. I make my living by creating technology, so I understand the importance. But gadgets are not replacements for the real and tangible elements of the world. Too often we as a society are seduced by the merits of technology and how it can "improve" our children. But that is a false notion. Our children do not need improving by means of technology, they need nurturing by parents and educators. As a child grows and matures, then they are more capable to distinguish between technology as a tool, versus technology as a caretaker.
"We can't expect users to use common sense. That would eliminate the need for all sorts of legislation, committees, oversight and lawyers." -- Christopher Jennings
"Sesame Street" Adds Math, Science, Engineering to Educational Lessons
September 28, 2011, 2:33 PM
Augmented Reality in Safari Mobile 4.2 Uncovered
December 22, 2010, 7:45 AM
Apple's "iBeacon" Tracks Customers Inside Apple Stores for Enhanced Shopping Experience
December 6, 2013, 11:26 AM
Apple Says 74% of Its Mobile Devices Now Run iOS 7
December 6, 2013, 10:06 AM
Apple and Samsung See Virtual Tie in Q3 U.S. Sales, Nokia Seizes Fourth
December 5, 2013, 8:00 PM
AT&T Goes After T-Mobile with Reduced Off-Contract Prices, New Base Rates
December 5, 2013, 11:28 AM
MSI Unveils 3K Resolution GT60 Gaming, Workstation Notebooks
December 5, 2013, 11:00 AM
No iPhone for Obama Due to Security Concerns
December 5, 2013, 9:57 AM
Most Popular Articles
NSA Snares Americans' Porn Viewing Histories in Effort to Target Muslims
December 1, 2013, 9:00 PM
Coalition of 20+ Tech Firms Backs MRAM as Potential DRAM, NAND Replacement
November 29, 2013, 11:59 PM
Dow Chemical to NYC City Council: You Don't Even Know What Styrofoam is!
December 2, 2013, 8:30 PM
OCZ Goes Bankrupt, SSD Assets are Targeted by Toshiba
December 1, 2013, 9:58 PM
Man Arrested for Using 5 Cents Worth of Electricity to Charge Nissan Leaf at Middle School
December 4, 2013, 8:00 PM
Latest Blog Posts
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
Is The Period Becoming an Expression of Anger?
Nov 26, 2013, 2:02 PM
NSA and Congress -- You Will Never Kill the Constitution, It's an Idea
Nov 10, 2013, 2:00 PM
AT&T Explores $100B+ USD Deal to Acquire Vodafone's European Operations
Nov 4, 2013, 7:34 AM
More Blog Posts
Copyright 2013 DailyTech LLC. -
Terms, Conditions & Privacy Information