CES 2012: Sesame Street Hints AR Tablet Toys Will Be the Tickle-Me Elmo of 2012
January 11, 2012 12:00 PM
comment(s) - last by
Be warned your child may be screaming for a tablet soon
As if "Tickle-me Elmo" wasn't bad enough, now the Sesame Workshop --
makers of Sesame Street
-- have to come along and whip children into a frenzy over smartphones and tablets.
At a humorous section in Qualcomm Inc.'s (
) Tuesday morning presser, Sesame Workshop director and chief operating officer H. Melvin Ming talked about how he never knew what he was going to face for the day -- adults or screaming kids. He quipped, "I'm relieved to be in a room today with tech-savvy adults."
Soon Grover took to the stage for a jaw-dropping (for Grover at least) demo of a hot new high tech toy from Sesame Workshop. The Sesame Street Playset is a series of nondescript blocks, but it uses Qualcomm's Vuforia --
an augmented reality (AR)
and 3D modelling suite -- to bring the objects to life.
By taking pictures of the 3D characters (think little Sesame Street action figures), Bert and Ernie sprung to life on the smartphone/tablet, talking to the observer. You could take more pictures of objects to add more vibrant objects to the room -- such as a TV that insulted Grover's waiting skills and a jukebox.
Of course the thing is a great deal for both Sesame Workshop, Qualcomm, and smartphone/tablet-makers everywhere because in order to get this hot new toy you have to both buy the playset and a compatible Qualcomm-equipped smartphone or tablet.
But ponying up the likely $300+ USD cost of the system is for a good cause, they insist as the playset reportedly helps children build:
Grover drew slightly less enthusiasm from the audience for his promised upcoming electronic eggbeater. But can you blame him for trying?
All images © of Jason Mick and DailyTech LLC.
This article is over a month old, voting and posting comments is disabled
RE: yeah build those child skills
1/12/2012 12:58:01 PM
I can only hope that in the previous post, the person meant ADHD rather than autism...
Adults live in a digital world, yes, but children need to be able to be children without the interference of gadgets and technology. I make my living by creating technology, so I understand the importance. But gadgets are not replacements for the real and tangible elements of the world. Too often we as a society are seduced by the merits of technology and how it can "improve" our children. But that is a false notion. Our children do not need improving by means of technology, they need nurturing by parents and educators. As a child grows and matures, then they are more capable to distinguish between technology as a tool, versus technology as a caretaker.
"Well, we didn't have anyone in line that got shot waiting for our system." -- Nintendo of America Vice President Perrin Kaplan
"Sesame Street" Adds Math, Science, Engineering to Educational Lessons
September 28, 2011, 2:33 PM
Augmented Reality in Safari Mobile 4.2 Uncovered
December 22, 2010, 7:45 AM
Amazon Releases New and Refreshed Kindle Fire Tablets, Announces Fire OS 4
September 17, 2014, 10:23 PM
Apple Launches iOS 8 for iPads, iPhones
September 17, 2014, 1:54 PM
Apple Cripples NFC in iPhone 6, 6+ With Developer Ban
September 17, 2014, 1:00 PM
5.7" ZTE ZMAX "Phablet" Coming to T-Mobile Sept 24 for $252
September 17, 2014, 11:50 AM
Sony Forecasts $1.7B "Impairment Charge" Due to Poor Smartphone Sales
September 17, 2014, 9:40 AM
More Evidence Points Towards 1GB of RAM for iPhone 6, iPhone 6 Plus
September 16, 2014, 3:35 PM
Most Popular Articles
Dell Announces "World's Thinnest" Tablet: The Venue 8 7000 Series
September 11, 2014, 8:51 AM
Quick Note: Buy an Xbox One Sept 7-13, Get a Free Game
September 4, 2014, 10:42 AM
Apple Announces Its Smartwatch: The $349 Apple Watch
September 9, 2014, 2:09 PM
T-Mobile Launches Un-carrier 7.0, Beefs Up Wi-Fi Calling
September 11, 2014, 2:56 PM
Russian Hackers Compile List of 10+ Million Stolen Gmail, Yandex, Mailru
September 11, 2014, 11:41 AM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information