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Be warned your child may be screaming for a tablet soon

As if "Tickle-me Elmo" wasn't bad enough, now the Sesame Workshop -- makers of Sesame Street -- have to come along and whip children into a frenzy over smartphones and tablets.

At a humorous section in Qualcomm Inc.'s (QCOM) Tuesday morning presser, Sesame Workshop director and chief operating officer H. Melvin Ming talked about how he never knew what he was going to face for the day -- adults or screaming kids.  He quipped, "I'm relieved to be in a room today with tech-savvy adults."

H. Melvin Ming

Soon Grover took to the stage for a jaw-dropping (for Grover at least) demo of a hot new high tech toy from Sesame Workshop.  The Sesame Street Playset is a series of nondescript blocks, but it uses Qualcomm's Vuforia -- an augmented reality (AR) and 3D modelling suite -- to bring the objects to life.  

Sesame Street Qualcomm

By taking pictures of the 3D characters (think little Sesame Street action figures), Bert and Ernie sprung to life on the smartphone/tablet, talking to the observer.  You could take more pictures of objects to add more vibrant objects to the room -- such as a TV that insulted Grover's waiting skills and a jukebox.

Sesame Street
Sesame Toys

Of course the thing is a great deal for both Sesame Workshop, Qualcomm, and smartphone/tablet-makers everywhere because in order to get this hot new toy you have to both buy the playset and a compatible Qualcomm-equipped smartphone or tablet.

Sesame Street demo

But ponying up the likely $300+ USD cost of the system is for a good cause, they insist as the playset reportedly helps children build:
  • social skills
  • language skills
  • creativity
Grover drew slightly less enthusiasm from the audience for his promised upcoming electronic eggbeater.  But can you blame him for trying?

All images © of Jason Mick and DailyTech LLC.




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RE: Electronics are not for children
By Visual on 1/11/2012 1:36:35 PM , Rating: 2
Computers and media are a great way of interacting with people, if that is what you wanted to do with them. I don't know about "read to them", but a child can possibly get millions of people that will listen to and play with them. At the same time.

Or, you know, it can just waste all its time interacting with (and by that I mostly mean killing) some artificial virtual "people". But that's not the computer's fault.

My point is, computers are a tool with great potential and you should not dismiss them so lightly. But like all tools, there are many ways to use them.


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