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Toyota Prius c hybrid   (Source: Tiffany Kaiser, DailyTech)

Toyota Prius c hybrid  (Source: Tiffany Kaiser, DailyTech)

Toyota Prius c hybrid  (Source: Tiffany Kaiser, DailyTech)
The 2013 Toyota Prius c hybrid is due to launch this March

Toyota revealed its Prius c hybrid at the North American International Auto Show (NAIAS) this morning, describing the new member as a car meant for the city. In fact, that's exactly what the "c" in Prius c stands for.

The 2013 Toyota Prius c hybrid leaked way back in October of last year, with more details trickling out through November. But this morning marked the hybrid's first North American debut, and the specs have caught a lot of attention.

Toyota's Prius c hybrid has a 73 HP, 1.5-liter 4-cylinder engine with a 60 HP electric motor. It also offers a 144-volt nickel-metal-hydride battery and continuously variable automatic transmission with front-wheel drive. According to Toyota, the estimated gas mileage for the hybrid is 53 mpg city and 46 mpg highway.

The Prius c hybrid is a bit smaller than the original Prius, coming in at 19.1-inches shorter bumper-to-bumper, 542 pounds lighter, and a smaller gas engine with a 1.5-liter instead of a 1.8-liter. It also has 87.4 cubic feet of passenger space and 17.1 cubic feet of cargo volume behind the backseat while the original Prius has 94 cubic feet of passenger space and 21.6 cubic feet of cargo volume.

Prius c hybrid drivers can select from Normal, Eco and EV drive modes as always, and will be offered at a price tag below $19,000.

"It's sized, priced, styled and packaged to appeal to young buyers on a budget who, until now, have probably found a hybrid experience out of reach," said Jim Lentz, Toyota USA president and CEO. "That's why we view the Prius as a gateway vehicle and a key component of our Prius strategy."

The Prius c hybrid will offer standard equipment such as an AM/FM/CD stereo with Bluetooth hands-free and audio connectivity, remote keyless entry, steering wheel audio controls, nine airbags and 15-inch steel wheels.

The 2013 Toyota Prius c hybrid is due to launch this March.

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RE: Biggest improvement = price and styling
By Ringold on 1/10/2012 3:31:33 PM , Rating: 1
Fiesta starts at less than 16k and gets 40mpg highway.

If Ford would bring over the ECOnetic version, it gets 65mpg with a 1.6L diesel.

All traditional hybrids, compared to just optimized ICE powertrains, appear to me to be total shams. Plug-in hybrids, or EV's, to me seem to be the only rational ones, where it's possible to almost entirely forgo fuel use. Otherwise, just paying more for image when other cars can do the same with cheaper technology.

RE: Biggest improvement = price and styling
By corduroygt on 1/10/2012 4:46:25 PM , Rating: 2
And only 29 mpg city. This thing gets 53 mpg in the city. People who drive exclusively on the highway won't consider these vehicles. No fiesta owner is getting 40 mpg, the best they see is 33. Hybrids help with city mileage and a lot of people just look at the highway number and think that's the mpg they'll get.

By Ringold on 1/10/2012 11:06:06 PM , Rating: 2
Fair point about the city mileage; I drive not necessarily long distances, 100 miles a day round trip tops, but it is generally about 75% highway, so that experience biased me. I'd be surprised if Fiesta's werent topping 40 on the highway, though I havent checked user reports.

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