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Toyota Prius c hybrid   (Source: Tiffany Kaiser, DailyTech)

Toyota Prius c hybrid  (Source: Tiffany Kaiser, DailyTech)

Toyota Prius c hybrid  (Source: Tiffany Kaiser, DailyTech)
The 2013 Toyota Prius c hybrid is due to launch this March

Toyota revealed its Prius c hybrid at the North American International Auto Show (NAIAS) this morning, describing the new member as a car meant for the city. In fact, that's exactly what the "c" in Prius c stands for.

The 2013 Toyota Prius c hybrid leaked way back in October of last year, with more details trickling out through November. But this morning marked the hybrid's first North American debut, and the specs have caught a lot of attention.

Toyota's Prius c hybrid has a 73 HP, 1.5-liter 4-cylinder engine with a 60 HP electric motor. It also offers a 144-volt nickel-metal-hydride battery and continuously variable automatic transmission with front-wheel drive. According to Toyota, the estimated gas mileage for the hybrid is 53 mpg city and 46 mpg highway.

The Prius c hybrid is a bit smaller than the original Prius, coming in at 19.1-inches shorter bumper-to-bumper, 542 pounds lighter, and a smaller gas engine with a 1.5-liter instead of a 1.8-liter. It also has 87.4 cubic feet of passenger space and 17.1 cubic feet of cargo volume behind the backseat while the original Prius has 94 cubic feet of passenger space and 21.6 cubic feet of cargo volume.

Prius c hybrid drivers can select from Normal, Eco and EV drive modes as always, and will be offered at a price tag below $19,000.

"It's sized, priced, styled and packaged to appeal to young buyers on a budget who, until now, have probably found a hybrid experience out of reach," said Jim Lentz, Toyota USA president and CEO. "That's why we view the Prius as a gateway vehicle and a key component of our Prius strategy."

The Prius c hybrid will offer standard equipment such as an AM/FM/CD stereo with Bluetooth hands-free and audio connectivity, remote keyless entry, steering wheel audio controls, nine airbags and 15-inch steel wheels.

The 2013 Toyota Prius c hybrid is due to launch this March.

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RE: behind the times
By ChronoReverse on 1/10/2012 12:34:57 PM , Rating: 2
It has a bluetooth hookup. What else would you need nowadays with both Android and iPhones fully supporting that?

RE: behind the times
By ksherman on 1/10/2012 12:41:46 PM , Rating: 3
I'd rather just have an AUX port. I don't think I've ever turned bluetooth on in nearly 3-4 years of iPhone ownership.

RE: behind the times
By ChronoReverse on 1/10/2012 1:11:46 PM , Rating: 2
Having something like this would be good reason to then. It doesn't consume much power even in use (and nearly negligible amounts when idle). It'll even automatically reconnect to your phone when you start your car.

RE: behind the times
By omnicronx on 1/10/2012 2:46:10 PM , Rating: 2
BT audio implementations in cars often suck..

A2DP often results in degraded sound quality due to pretty much all implementations defaulting to SBC compression (it actually supports other methods, but only SBC is required and thus what most manufacturers will use. The iPhone for example falls into that category) and device level maxixum bitrates.

Also most of the time the DAC used for A2DP to convert from digital to analog is sadly inferior to the DAC in whatever device you are using for output. This is why the AUX input will often have better sound.(even assuming non degraded sound quality as a result of A2DP)

Its something that's noticeable on almost any stereo system.

Would I care in this car? No.. it probably has speakers made of rice paper anyways.. But BT audio is not some kind of universal solution for all, especially if you have even a low-to-mid and above stereo system in your vehicle.

RE: behind the times
By ChronoReverse on 1/10/2012 3:47:25 PM , Rating: 2
True enough, but if you had decked your car out with a custom audio system, then the lack of AUX would be your own fault =)

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