Samsung Aims to Beat Nokia in 2012
January 10, 2012 11:36 AM
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Some analysts say Samsung has a good chance of toppling Nokia
For many years, Nokia has been the top mobile phone maker in the world. Nokia was able to maintain that hold on the top spot with sales of its low-end and mid-range devices while its high-end smartphones were largely ignored in many markets. Samsung now has its sights set on Nokia.
Samsung is boasting that it is confident in 2012 it will be able to topple Nokia as the world's largest cell phone maker. If Samsung were able to pull that off, it would end the 14-year hold of Nokia on the top spot. Samsung's CEO Choi Gee-sung made the proclamation at CES in Las Vegas. Nokia is having a hard time of it recently with sales falling and it hopes that a tie up with Microsoft for smartphones will help bring it back to former glory. Few think that will happen.
Samsung isn't alone in predicting it will overtake Nokia.
reports that analysts from the Royal Bank of Scotland and others think Samsung has the momentum to overtake Nokia this year. However, analysts are split with others expecting Nokia to hang onto its lead. Undoubtedly, Samsung's wide range of Android smartphones is helping push it ahead.
"Considering how strong Nokia still is in the emerging markets, Samsung's expectation seems to imply that Nokia will miserably fail in mature markets," said Gartner analyst Carolina Milanesi.
Analysts are predicting weaker demand in established markets like Europe, but strong growth in emerging markets where Nokia is very strong. This will make it hard for Samsung to overtake. Samsung is also on a path to reach its revenue prediction early say analysts.
Samsung is predicted to have a
blow out quarter
with huge sales.
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Samsung vs Nokia -lowend segment.
1/14/2012 1:32:05 AM
The only way Nokia is going to fend off this competition is to offer many models of WP-handsets at a low price as current symbian phones. This depends on their will to do so, and plenty of marketing dollars to push that shift. MS might not like to cheapen their flag-ship mobile OS, but for Nokia to gain that momentum and fend off the Android assault is the best thing Nokia could do.
Trying to fight smartphones on the high-end with Apple and Android handsets is going to give only single digit marketshares. That segment is not a worth-while fight.
"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook
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