Samsung Aims to Beat Nokia in 2012
January 10, 2012 11:36 AM
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Some analysts say Samsung has a good chance of toppling Nokia
For many years, Nokia has been the top mobile phone maker in the world. Nokia was able to maintain that hold on the top spot with sales of its low-end and mid-range devices while its high-end smartphones were largely ignored in many markets. Samsung now has its sights set on Nokia.
Samsung is boasting that it is confident in 2012 it will be able to topple Nokia as the world's largest cell phone maker. If Samsung were able to pull that off, it would end the 14-year hold of Nokia on the top spot. Samsung's CEO Choi Gee-sung made the proclamation at CES in Las Vegas. Nokia is having a hard time of it recently with sales falling and it hopes that a tie up with Microsoft for smartphones will help bring it back to former glory. Few think that will happen.
Samsung isn't alone in predicting it will overtake Nokia.
reports that analysts from the Royal Bank of Scotland and others think Samsung has the momentum to overtake Nokia this year. However, analysts are split with others expecting Nokia to hang onto its lead. Undoubtedly, Samsung's wide range of Android smartphones is helping push it ahead.
"Considering how strong Nokia still is in the emerging markets, Samsung's expectation seems to imply that Nokia will miserably fail in mature markets," said Gartner analyst Carolina Milanesi.
Analysts are predicting weaker demand in established markets like Europe, but strong growth in emerging markets where Nokia is very strong. This will make it hard for Samsung to overtake. Samsung is also on a path to reach its revenue prediction early say analysts.
Samsung is predicted to have a
blow out quarter
with huge sales.
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1/11/2012 12:07:41 PM
Having been a tried and true Android man since the G1, I can't wait for a good Windows phone to come to Sprint.
With Tango coming out (not a typo) this summer and Win8 coming out next month, with the right kind of advertising strategy ($$$) I can see Nokia/Microsoft at the very least getting a good foothold on the smartphone market in 2012.
I can't be the only person impressed with Mango and equally unimpressed with Samsung quality.
RE: Jumping Ship
1/11/2012 5:05:55 PM
Jumping Ship is exactly what I'll be doing because it doesn't look like sprint will be picking up any of the new Nokia phone anytime soon. Sprint seems too focused on Android. When Lumia 800/900 is released I'll go with at&t.
"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch
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