Print 33 comment(s) - last by leexgx.. on Jan 11 at 11:44 PM

Microsoft finally brings out the big guns for Windows Phone

There’s no question that Microsoft’s Windows Phone operating system is a sleek departure from the staid grid of icons prevalent on Apple’s iOS and Google’s Android operating systems. Despite Microsoft’s innovative take on the smartphone user interface, the designs and specs from hardware often have left a lot to be desired.
One must also take into account that with the exception of a rather big commercial push when Windows Phone first launched, Microsoft has done little to inform consumers of the platform or encourage retailers to push smartphones running Windows Phone.
Fortunately, it appears that Microsoft is finally wising up.
I. Nokia Looks to Dazzle Consumers with Lumia 900
Nokia is planning on making a few big announcements tomorrow at its CES 2012 press conference. The biggest one undoubtedly will be the long-rumored Lumia 900 "Ace" smartphone running Window Phone 7.5.
The New York Times ran a piece this weekend highlighting how Microsoft completely jettisoned Windows Mobile in order to start from scratch on Windows Phone using the design lessons it learned from the interface used on the sales dud Zune HD. Tucked in the article was a glancing reference to the Lumia 900 which according to the NYT will have a metal body and be sold by AT&T.

The Nokia Lumia 900 is expected to look like a slightly enlarged Lumia 800 (pictured above) 

Specs for the Lumia 900 are still rumor fodder for now, but here's what we can expect:
  • 1.4GHz Qualcomm processor
  • 512MB RAM
  • 4.3" WVGA display
  • 1830 mAh battery
  • LTE connectivity
  • 8MP camera plus front-facing camera for video conferencing
  • 12mm thick with a weight of 5.64 ounces 
Nokia CEO Stephen Elop is quoted as saying that “We are doing our best work for Windows Phone," and the company has no plans of branching out to embrace the popular Android operating system. It's going to be "Windows Phone or bust" from here on out.
II. Show Me the Money!
In other Windows Phone news, Paul Thurrott of WindowsITPro has detailed that Microsoft and Nokia together will be spending $200 million USD to promote Windows Phone during the first half of 2012. Thurrott's well-connected Microsoft sources also indicate that part of the money will be use to retail salesmen/saleswomen incentives to push smartphones running Windows Phone. Most retailers are quick to push Android- and iOS-based smartphones while Windows Phone devices sit collecting dust in the stockroom. Microsoft hopes to change that with $10 to $15 cash incentives per handset sold.

Incentives will now be given out to help retailers push Windows Phone devices
It's quite interesting to note that Microsoft could be putting its royalties of $10 to $15 per Android handset sold from manufactures like HTC and Samsung to work by directly battling Google and Apple on the sales floor.
Our only question is, what took them so long?

Sources: New York Times, WindowsITPro, PocketNow

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RE: Needs better specs
By TakinYourPoints on 1/9/2012 3:33:22 AM , Rating: 3
Hardware specs are meaningless when practical experience is inferior. Android is a pig compared to iOS and WP7.

That said, of course, good hardware does matter. WP7 running on something comparable to the iPhone/iPad's A5 would be fantastic. That still doesn't take away from the fact that it is still better than Android running on faster hardware. It's only up for WP7.

RE: Needs better specs
By french toast on 1/9/2012 6:23:49 AM , Rating: 2
Yes if it means a worst user experience, but that isnt the case now is it...if wp7 adopted the new up to date processors for instance, it would be substantially faster both in graphicas and cpu speed, web browsing would load faster and be an even smoother experience than it is now.

They could up the screen resolution AND increase the graphics in games to make the xbox live intergration actually resemble xbox proper.
... and the best bit?? as the krait chipsets are built on 28nm, you would be getting substantially BETTER battery life.

The screen is annoying, fair play for nokia bring something new with that clear black polorizer, but its on top of a screen that WAY out of date. 2 years in fact, so not only is the nokia screen a very poor wvga resolution, but its also pentile bug screen, so it has even LESS subpixels than a lcd wvga..very poor.

So come on, microkia, put this decent operating system into a great up to date phone,get some PROPER AAA XBOX GAMES,or even ust some gaming parity with ios will do fine, at the moment gaming is sub par.

Can you really see this nokia 900, as slick as it looks going up against the galaxy s3?? nope.

RE: Needs better specs
By bilBo5411 on 1/9/2012 8:11:20 AM , Rating: 2
Gaming on WP7 is not totally sub-par. They have Survivalcraft, which is miles better than any Minecraft clone on iOS and Android and the official pocket edition as well.

RE: Needs better specs
By Reclaimer77 on 1/9/2012 11:14:33 AM , Rating: 2
More unsubstantiated and opinionated Android bashing from Takin.

"Inferior" platforms don't win this much marketshare. It's clear which is currently inferior, and it's not Android or iOS. It would be really great if you would come to terms with this fact.

Also Microsoft doesn't seem to understand that even if their marginally better than Android, it's not enough. To quote an analyst:

"Two to three years in the hole, the only way Windows Phone can win the market now is to make a product that is leaps and bounds better than what’s out there. They need something that’s an iPhone-in-2007 type product. The product they have, while good, isn’t that."

Which makes it all the more perplexing when they continue to release phones that are already behind the tech curve, when they themselves came to the game SO late.

Saying hardware specs are "meaningless" is beyond ignorant Takin, even for you. When you're locked into a two year contract, the vast majority of smart phone buyers do NOT want to get locked into a platform that's ALREADY behind today, much less two years from today.

And before you bring up the iPhone 3's sales or anything else, let me stop you there. Microsoft is NOT Apple. They don't have the same following in this space, the same magnetism, the same ability to sell anything well regardless of specs.

To quote Siegler again

"It’s not enough to be better. (And we can argue as to whether iOS or Android or Windows Phone is better.) You need to present a product so good that people have to buy it . Windows Phone isn’t close to being that. I’m sorry, but it’s just not."

RE: Needs better specs
By TakinYourPoints on 1/10/2012 9:22:17 PM , Rating: 2
It is hilarious that you quote MG Seigler, someone who is such an Apple fanboy that he even makes me cringe.

And yes, inferior platform do win this much marketshare when they are cheap and pushed hard by every single carrier and hardware company out there. They have sales quotas that no other device has, which means that salespeople are going to push them hard. It's very simple.

BTW, way to back out of the OS X walled-garden argument. When you get proven absolutely wrong, just run away.

RE: Needs better specs
By TakinYourPoints on 1/10/2012 9:24:57 PM , Rating: 2
And before you bring up the iPhone 3's sales or anything else, let me stop you there. Microsoft is NOT Apple. They don't have the same following in this space, the same magnetism, the same ability to sell anything well regardless of specs.

The iPhone is an easy sell based on the fact that it has the best hardware and the best app/developer ecosystem. Microsoft is certainly playing catch up, but it is possible. You are inferring that Apple's success is based on intangibles when it actually has very quantifiable advantages.

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