Print 33 comment(s) - last by leexgx.. on Jan 11 at 11:44 PM

Microsoft finally brings out the big guns for Windows Phone

There’s no question that Microsoft’s Windows Phone operating system is a sleek departure from the staid grid of icons prevalent on Apple’s iOS and Google’s Android operating systems. Despite Microsoft’s innovative take on the smartphone user interface, the designs and specs from hardware often have left a lot to be desired.
One must also take into account that with the exception of a rather big commercial push when Windows Phone first launched, Microsoft has done little to inform consumers of the platform or encourage retailers to push smartphones running Windows Phone.
Fortunately, it appears that Microsoft is finally wising up.
I. Nokia Looks to Dazzle Consumers with Lumia 900
Nokia is planning on making a few big announcements tomorrow at its CES 2012 press conference. The biggest one undoubtedly will be the long-rumored Lumia 900 "Ace" smartphone running Window Phone 7.5.
The New York Times ran a piece this weekend highlighting how Microsoft completely jettisoned Windows Mobile in order to start from scratch on Windows Phone using the design lessons it learned from the interface used on the sales dud Zune HD. Tucked in the article was a glancing reference to the Lumia 900 which according to the NYT will have a metal body and be sold by AT&T.

The Nokia Lumia 900 is expected to look like a slightly enlarged Lumia 800 (pictured above) 

Specs for the Lumia 900 are still rumor fodder for now, but here's what we can expect:
  • 1.4GHz Qualcomm processor
  • 512MB RAM
  • 4.3" WVGA display
  • 1830 mAh battery
  • LTE connectivity
  • 8MP camera plus front-facing camera for video conferencing
  • 12mm thick with a weight of 5.64 ounces 
Nokia CEO Stephen Elop is quoted as saying that “We are doing our best work for Windows Phone," and the company has no plans of branching out to embrace the popular Android operating system. It's going to be "Windows Phone or bust" from here on out.
II. Show Me the Money!
In other Windows Phone news, Paul Thurrott of WindowsITPro has detailed that Microsoft and Nokia together will be spending $200 million USD to promote Windows Phone during the first half of 2012. Thurrott's well-connected Microsoft sources also indicate that part of the money will be use to retail salesmen/saleswomen incentives to push smartphones running Windows Phone. Most retailers are quick to push Android- and iOS-based smartphones while Windows Phone devices sit collecting dust in the stockroom. Microsoft hopes to change that with $10 to $15 cash incentives per handset sold.

Incentives will now be given out to help retailers push Windows Phone devices
It's quite interesting to note that Microsoft could be putting its royalties of $10 to $15 per Android handset sold from manufactures like HTC and Samsung to work by directly battling Google and Apple on the sales floor.
Our only question is, what took them so long?

Sources: New York Times, WindowsITPro, PocketNow

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

RE: They better add more carriers!
By ICBM on 1/8/2012 5:17:34 PM , Rating: 2
Agreed. Apple was criticized for picking AT&T, but them being GSM made it alot easier to have one design and push it world wide. Where else is CDMA used as heavily as the US?

By StevoLincolnite on 1/8/2012 10:32:25 PM , Rating: 2
Where else is CDMA used as heavily as the US?

However they replaced and upgraded the CDMA towers in favor of 3G, making it the largest 3G network by land area.
Despite such... I still get poorer reception out in the middle of nowhere.
The spectrum that CDMA used I think was allocated to Digital Television.

I think the US is pretty unique by having such a large carrier that doesn't operate a 3G network, especially in 2012.

By kleinma on 1/9/2012 10:33:27 AM , Rating: 2

RE: They better add more carriers!
By Reclaimer77 on 1/9/2012 11:00:28 AM , Rating: 1
Where else is CDMA used as heavily as the US?

Where else matters? CDMA is clearly, and I repeat, clearly the superior technology over GSM. This was the case as far back as 2006, when phones became major bandwidth consumption devices, where CDMA really gets to flex it's muscles over GSM.

RE: They better add more carriers!
By corduroygt on 1/9/2012 11:19:04 AM , Rating: 2
GSM 3G/4G also uses code division just like CDMA networks, so there is no advantage to CDMA anymore. More than 80% of the world uses GSM.

RE: They better add more carriers!
By Reclaimer77 on 1/9/2012 11:26:48 AM , Rating: 2
Want to know the real reason GSM became the world standard? In Europe, various governments decided that they (the Europeans) had designed the ultimate digital cellular system, and they passed laws making it illegal to deploy anything except GSM, whose primary supporters/suppliers were Nokia, Ericsson, Siemens and Alcatel.

Just because something is more widely adopted, doesn't mean it's better. Asian countries use CDMA, and they are the best of the best when it comes to all things cellular/mobile. Saying there's "no advantage" in CDMA because of GSM code division is terribly wrong.

RE: They better add more carriers!
By corduroygt on 1/9/2012 12:27:42 PM , Rating: 2
Saying there's "no advantage" in CDMA because of GSM code division is terribly wrong.

Explain. It's the same exact technology and GSM have improved themselves with UMTS, whereas you still can't talk and get data connection at the same time.

By Reclaimer77 on 1/9/2012 12:59:34 PM , Rating: 2
Dude SVDO spec was released for CDMA back in like 2009 I think. Whether or not the carriers support this is another matter, but it's no longer a limitation of CDMA itself.

There's nothing to explain here. CDMA is superior to GSM from a purely technology standpoint.

1) Better security.

2) Better call quality

3) Better use of frequency spectrum.

4) Dropped calls are negligible.

RE: They better add more carriers!
By leexgx on 1/11/2012 11:44:17 PM , Rating: 2
if the mobile is running under UMTS or higher (HSDPA) you can have voice and data saem time (how i have seen it working for an long time)

"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki