Ford Makes Its Way to Silicon Valley with New Research Lab
January 6, 2012 10:52 AM
comment(s) - last by
The lab is expected to help the automaker develop new partnerships with tech firms and universities
Ford announced a new research lab today that will represent the automaker's first step into Silicon Valley.
Ford is planning to build and open the Silicon Valley research lab early this year. The idea behind the new structure is to create new partnerships with a variety of technology firms as well as surrounding universities like Stanford in an effort to develop
affordable and innovative technology
for personal mobility.
The new lab will be placed in the San Francisco Bay area in California. Ford made it clear that this new lab will not replace or duplicate work from the automaker's Research and Innovation Center in Dearborn, Michigan, its technology office in Nanjing, China or its European facility in Aachen, Germany. Rather, the Silicon Valley version will focus on independent technology projects and the development of partnerships with surrounding companies like Microsoft in Redmond, Washington.
"Ford has an incredible heritage of driving innovation in the transportation and manufacturing sectors during the past 107 years," said Paul Mascarenas, Ford chief technical officer and vice president of Research and Innovation. "Now it's time to prepare for the next 100 years, ushering in a new era of collaboration and finding new partners to help us transform what it means to be an automaker.
"An open attitude to
is critical to solving the transportation, environmental and societal challenges we expect in the future. With increasing pressures from urbanization and the need to reduce energy use, we’re going to see energy storage, wireless connectivity, sensing systems and even autonomous vehicles as key parts of the solution.”
Ford mentioned that the number of employees at the new lab will be "comparable to what you expect of a startup," meaning probably not many for now.
Ford has outlined a few areas it hopes to focus on and accomplish in particular via the Silicon Valley lab, including personal mobility, the use of sensors to improve a range of driving functions such as intelligent windshield wipers, and open-source hardware and software developer kits to supply developers with important vehicle data for the creation of new services and cloud-based apps. In fact, Ford is launching research platform OpenXC for developers along with New York-based Bug Labs.
More ideas for the new lab will be described by Ford President and CEO Alan Mulally when he attends the Consumer Electronics Show (CES) in Las Vegas January 11.
This article is over a month old, voting and posting comments is disabled
RE: Auto pilot?
1/7/2012 3:28:16 PM
Who is your employer? Taco Bell? ROFL!
Microsoft provides a platform, it can't help if 3rd parties come in and mess it up. Nice try though! Same with Windows, you can cry all you want about past crashes and blame Microsoft all you want and then go buy a horrible Apple pos and claim you are superior while the whole time it was your stupid sound card company that couldn't get their act together.
"My sex life is pretty good" -- Steve Jobs' random musings during the 2010 D8 conference
Ford is First Automaker to Conduct Large On-The-Road SW Beta Test
December 12, 2011, 3:55 PM
Ford Active Park Assist Hands-on: Semi-Automatic Parallel Parking
November 29, 2011, 7:50 AM
Study Predicts Self-Driving Vehicles Could Rake in Billions
March 6, 2015, 8:34 AM
Dual-Motor Tesla Model S P85D's "Insane Mode" Shocks Passengers
January 28, 2015, 11:18 PM
2016 Cadillac CTS-V Packs 640 hp Punch with 200 mph Reach
January 23, 2015, 3:25 PM
BMW Testing Tech to Allow Users to Auto-Park, Summon Cars Via Smartwatch
December 16, 2014, 9:30 AM
Lamborghini Offers Up $6,000 Leather-Bound Android Smartphone
December 12, 2014, 3:12 PM
Quick Note: GM Teases Next Generation Chevrolet Volt
November 20, 2014, 3:26 PM
Most Popular Articles
Windows 10 Build 10061: A Quick Review
April 27, 2015, 10:57 AM
Ding Dong the Deal is Dead: What's Next After Failed Comcast/TWC Merger
April 28, 2015, 2:06 PM
Report: Apple Pulls the Plug on Apple Watch Store Launch
April 16, 2015, 3:18 PM
Quick Note: Lady Macbath -- One Japanese Woman's Apple Themed Revenge
April 23, 2015, 11:47 AM
After Record-Setting Week, Samsung Predicts 70 Million GS6/GS6 Edge Sales
April 17, 2015, 8:39 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information