Ford Makes Its Way to Silicon Valley with New Research Lab
January 6, 2012 10:52 AM
comment(s) - last by
The lab is expected to help the automaker develop new partnerships with tech firms and universities
Ford announced a new research lab today that will represent the automaker's first step into Silicon Valley.
Ford is planning to build and open the Silicon Valley research lab early this year. The idea behind the new structure is to create new partnerships with a variety of technology firms as well as surrounding universities like Stanford in an effort to develop
affordable and innovative technology
for personal mobility.
The new lab will be placed in the San Francisco Bay area in California. Ford made it clear that this new lab will not replace or duplicate work from the automaker's Research and Innovation Center in Dearborn, Michigan, its technology office in Nanjing, China or its European facility in Aachen, Germany. Rather, the Silicon Valley version will focus on independent technology projects and the development of partnerships with surrounding companies like Microsoft in Redmond, Washington.
"Ford has an incredible heritage of driving innovation in the transportation and manufacturing sectors during the past 107 years," said Paul Mascarenas, Ford chief technical officer and vice president of Research and Innovation. "Now it's time to prepare for the next 100 years, ushering in a new era of collaboration and finding new partners to help us transform what it means to be an automaker.
"An open attitude to
is critical to solving the transportation, environmental and societal challenges we expect in the future. With increasing pressures from urbanization and the need to reduce energy use, we’re going to see energy storage, wireless connectivity, sensing systems and even autonomous vehicles as key parts of the solution.”
Ford mentioned that the number of employees at the new lab will be "comparable to what you expect of a startup," meaning probably not many for now.
Ford has outlined a few areas it hopes to focus on and accomplish in particular via the Silicon Valley lab, including personal mobility, the use of sensors to improve a range of driving functions such as intelligent windshield wipers, and open-source hardware and software developer kits to supply developers with important vehicle data for the creation of new services and cloud-based apps. In fact, Ford is launching research platform OpenXC for developers along with New York-based Bug Labs.
More ideas for the new lab will be described by Ford President and CEO Alan Mulally when he attends the Consumer Electronics Show (CES) in Las Vegas January 11.
This article is over a month old, voting and posting comments is disabled
My guess is...
1/6/2012 8:47:48 PM
that they are trying to poach engineers.
"Let's face it, we're not changing the world. We're building a product that helps people buy more crap - and watch porn." -- Seagate CEO Bill Watkins
Ford is First Automaker to Conduct Large On-The-Road SW Beta Test
December 12, 2011, 3:55 PM
Ford Active Park Assist Hands-on: Semi-Automatic Parallel Parking
November 29, 2011, 7:50 AM
BMW Testing Tech to Allow Users to Auto-Park, Summon Cars Via Smartwatch
December 16, 2014, 9:30 AM
Lamborghini Offers Up $6,000 Leather-Bound Android Smartphone
December 12, 2014, 3:12 PM
Quick Note: GM Teases Next Generation Chevrolet Volt
November 20, 2014, 3:26 PM
Audi is Latest to Step Into the Hydrogen Game, Delivers A7 Sportback h-tron quattro
November 19, 2014, 1:41 PM
Toyota’s Mirai Hydrogen Fuel Cell Vehicle Priced from $57,500 in the U.S.
November 18, 2014, 10:23 AM
Honda Still Pushing Hydrogen, Introduces FCV Fuel Cell Concept
November 17, 2014, 8:27 AM
Most Popular Articles
BlackBerry Classic Sells Out Online (Seriously, It Has) for North America
December 15, 2014, 7:07 PM
After Coming So Close to Recovering, Northern White Rhino is Nearly Extinct
December 15, 2014, 11:30 AM
Paramount Bans Team America Screenings, Cowers Submissively to North Korea
December 18, 2014, 10:26 PM
Peter Sunde is Sickened by Today's Pirate Bay, Say Internet Activism is Dying
December 15, 2014, 6:02 AM
Apple Abandons Russia; Ruinous Ruble Run Sees 25% Inflation in a Single Day
December 16, 2014, 5:40 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information