Ford Makes Its Way to Silicon Valley with New Research Lab
January 6, 2012 10:52 AM
comment(s) - last by
The lab is expected to help the automaker develop new partnerships with tech firms and universities
Ford announced a new research lab today that will represent the automaker's first step into Silicon Valley.
Ford is planning to build and open the Silicon Valley research lab early this year. The idea behind the new structure is to create new partnerships with a variety of technology firms as well as surrounding universities like Stanford in an effort to develop
affordable and innovative technology
for personal mobility.
The new lab will be placed in the San Francisco Bay area in California. Ford made it clear that this new lab will not replace or duplicate work from the automaker's Research and Innovation Center in Dearborn, Michigan, its technology office in Nanjing, China or its European facility in Aachen, Germany. Rather, the Silicon Valley version will focus on independent technology projects and the development of partnerships with surrounding companies like Microsoft in Redmond, Washington.
"Ford has an incredible heritage of driving innovation in the transportation and manufacturing sectors during the past 107 years," said Paul Mascarenas, Ford chief technical officer and vice president of Research and Innovation. "Now it's time to prepare for the next 100 years, ushering in a new era of collaboration and finding new partners to help us transform what it means to be an automaker.
"An open attitude to
is critical to solving the transportation, environmental and societal challenges we expect in the future. With increasing pressures from urbanization and the need to reduce energy use, we’re going to see energy storage, wireless connectivity, sensing systems and even autonomous vehicles as key parts of the solution.”
Ford mentioned that the number of employees at the new lab will be "comparable to what you expect of a startup," meaning probably not many for now.
Ford has outlined a few areas it hopes to focus on and accomplish in particular via the Silicon Valley lab, including personal mobility, the use of sensors to improve a range of driving functions such as intelligent windshield wipers, and open-source hardware and software developer kits to supply developers with important vehicle data for the creation of new services and cloud-based apps. In fact, Ford is launching research platform OpenXC for developers along with New York-based Bug Labs.
More ideas for the new lab will be described by Ford President and CEO Alan Mulally when he attends the Consumer Electronics Show (CES) in Las Vegas January 11.
This article is over a month old, voting and posting comments is disabled
RE: Auto pilot?
1/6/2012 2:55:26 PM
Microsoft? While they do have an office in the SF Bay area, they are primarily based in the Seattle, WA. As for auto pilots for cars, Google is the one doing lots of research in this area.
"Google fired a shot heard 'round the world, and now a second American company has answered the call to defend the rights of the Chinese people." -- Rep. Christopher H. Smith (R-N.J.)
Ford is First Automaker to Conduct Large On-The-Road SW Beta Test
December 12, 2011, 3:55 PM
Ford Active Park Assist Hands-on: Semi-Automatic Parallel Parking
November 29, 2011, 7:50 AM
Volvo’s Next Gen XC90 to Feature Turbo/Supercharged Engine with Plug-in Hybrid Tech
July 8, 2014, 10:50 AM
Report: Tesla’s “Entry Level” Electric Sedan Likely to Use Steel Unibody to Lower Costs
July 2, 2014, 9:30 AM
Google, Detroit Automakers Can't Agree on Autonomous Vehicles
June 30, 2014, 2:23 PM
Report: Next Generation Toyota Prius Delayed by Six Months
June 30, 2014, 12:00 PM
Ford, Intel Join Forces to Make Cars Respond to Gestures, Facial Recognition
June 26, 2014, 2:12 PM
Toyota Showcases Production Hydrogen Fuel Cell Car, Priced from $69k in Japan
June 25, 2014, 8:18 AM
Most Popular Articles
Silver-Doped Superconductor Stores 550,000+ Times Earth's Magnetic Field
July 3, 2014, 8:48 AM
Despite Legal Threats Google Begins Posting Warnings of ISP Throttling
July 7, 2014, 5:52 PM
Leaked Photos Show New Lumia 830 Smartphone With Aluminum Frame
July 3, 2014, 11:31 AM
Google Steps up Moral Censorship, Hogties All Ads With Sexual Content
July 4, 2014, 2:00 PM
Apple's iPhone, iPad Update iOS 7.1.2 is Badly Broken for Some
July 8, 2014, 2:00 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information