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Windows Phone goes 4G at last

Microsoft Corp. (MSFT) appears to be finally preparing to "face the future" and flip the switch on fourth generation wireless technology.  Faced with a "no-LTE-no-Windows Phones" ultimatum from America's largest carrier -- Verizon Wireless, a joint venture between Verizon Communications Inc. (VZ) and Vodafone Group Plc. (LON:VOD) -- Microsoft appears to finally have became serious about LTE, with the first 4G Windows Phones spotted in the wild.

Windows Phone fans have long defended the platform's lack of LTE with platitudes such as "4G kills battery life; "the technology is ready for the market"; "LTE speeds aren't as good as promised"; or "the coverage isn't ready yet".  These criticisms certainly single out legitimate weaknesses of current LTE deployments, but they glaringly miss the fact that rudimentary 4G -- while a work in progress -- is the state of the art, today.  And technology sells phones; without cutting edge hardware (even if it's just a little better), a phone is less likely to succeed in the fickle consumer market.

But the drought and defensive responses may at last be near an end.  The Verge cites a source cites a source close to Samsung Electronic Comp., Ltd. (KS:005930) as describing an upcoming "early 2012" Windows Phone, which packs both a larger screen that the previous Samsung Focus S Windows Phone (so likely Samsung's 4.52-inch display found in the Galaxy S II HD) and a LTE modem.

Likewise a source reveals an HTC Corp. (TPE:2498) Windows Phone handset named "Radiant", which will also feature an LTE modem.  WPCentral, a top Windows Phone rumors site, has spotted the handset in the wild.  The handset was running a post-Mango build -- Windows Phone 7.10.8004.

Nokia Oyj. (HEL:NOK1V) is also reportedly cooking up an LTE-enabled variant of its slick Lumia 800 handsets, which bears a bit of a resemblance to the sleek colored metal-body iPod Nanos.  

Lumia 800
[Image Source: The Verge]

Some of the details clash with the previously leaked Windows Phone roadmap (also revealed on WPCentral).  Reportedly "Tango", the next build of Windows Phone would be aimed at budget handsets, and the late 2012 "Apollo" would be aimed at higher end (i.e. LTE, HD screen) smartphones.  

It now appears both the HD screens and LTE will be launching in early 2012.  It's possible that Apollo will launch aside Tango, or it's possible that the improvements have been merged into Tango as a single super-release, similar to Mango.

Samsung is the world's largest maker of smartphones and second largest maker of feature phones.  Nokia is the top smartphone seller in China, the world's new largest smartphone market.  And HTC was on top of the American smartphone market -- the world's second largest market -- at last count.

Sources: WPCentral, The Verge [1], [2]



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RE: get a move on
By Solandri on 1/2/2012 7:32:03 PM , Rating: 4
There's another problem with branding using generic words these days. It's nearly impossible to search for information on such products. If you have a problem with your Win7 phone failing to connect to wifi, a google search on the problem is going to be polluted with a gazillion hits about desktop Windows failing to connect to wifi. I use a download manager called "Free Download Manager", and searching for problem solutions is extraordinarily difficult. It took me a while to even figure out the correct home page of the app.

Branding with unique, made-up words like Google, Zune, Inspiron, iPhone, etc. avoids this problem. It insures that any searches on the product return results which are relevant to the product. A name like Windows worked in the 1980s when you wanted a name sure to stick in people's minds from watching TV ads. But with today's search-centric Internet, a unique made-up name works better. Even WinCE was a better name than Windows Phone, despite the negative connotation of the word.


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