ComScore: Android Holds Onto No. 1 U.S. Mobile Market Share Position
December 30, 2011 10:28 AM
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Apple took second place with 28.7 percent market share
The latest comScore report shows that
Android is still dominating
U.S. mobile subscriber market share ahead of Apple's iOS.
The report, which measures mobile market share for the U.S. during a three month period ending November 2011, provides an average among over 30,000 U.S. mobile subscribers.
According to comScore, 234 million Americans age 13 and over used mobile devices in the three month period, and 91.4 million of them are smartphone owners. Android-based devices took the lead position with 46.9 percent share in the smartphone market. Apple took second place with 28.7 percent, followed by RIM (16.6 percent), Microsoft (5.2 percent) and Symbian (1.5 percent).
Samsung, which creates mobile Android-based devices, was the handset leader during the three month timeframe with 25.6 percent market share. This was a 0.3 increase from the previous three month period ending August 2011. LG followed with 20.5 percent, Motorola had 13.7 percent, Apple had 11.2 percent and RIM fell in last place with 6.5 percent.
The results hardly seem surprising, since a report from earlier this month stated that
Android claims nearly half of the U.S. smartphone market
. Also, Android dominated comScore's report ending August 2011 with 43.8 percent market share, leaving Apple in second place with 27.3 percent.
Another unsurprising factor about comScore's report is that RIM has lost market share since the three month period ending August 2011, sliding from 19.7 percent to 16.6 percent in top smartphone platforms and also falling from 7.1 percent to 6.5 percent top mobile OEMs. More than likely, its tumble is due to
RIM's October data outage
that lasted four days and spanned the U.S., Canada, Europe, South America, Asia, Africa and the Middle East.
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RE: Holds on. Really?
12/31/2011 6:56:25 AM
What's so odd and what needs some explaining is why in so many metrics does iOS seem to trounce Android.
More people are using iOS than Android on facebook over the last month.
Two thirds of of mobile search ad revenue comes from iOS according to Google.
A lot more, really a lot more, people buy apps on iOS than Android and the iOS app ecosystem is awash with cash compared to Android's ecosystem.
The most popular camera on Flickr is iPhone 4 and Android phones are no where.
Mobile browser market share is iOS at 54% to Android at 17% according to NetMarkerShare from November.
What do all those people who buy Android handsets do with their phones? It's almost as if people who buy Android phones just use them to ….uuhh… make phone calls.
It seems that in the mobile device space the numbers of devices matters less than how people use their device. If mobile is the new platform then it is important which platform actually get's used as platform.
There are a couple of areas where Android does best iOS. One is malware and the other is ad impressions. Personally, speaking as an iOS user, I think I can live with Android 'winning' in those areas :)
I would love to hear from Android users and fans as to why they think so few Android users actually use their Android handsets to do anything.
RE: Holds on. Really?
12/31/2011 6:54:12 PM
why in so many metrics does iOS seem to trounce Android
Hey, you didn't forget that Mac OS was ALSO trouncing Windows back in those early PC days, did you? ;)
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