ComScore: Android Holds Onto No. 1 U.S. Mobile Market Share Position
December 30, 2011 10:28 AM
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Apple took second place with 28.7 percent market share
The latest comScore report shows that
Android is still dominating
U.S. mobile subscriber market share ahead of Apple's iOS.
The report, which measures mobile market share for the U.S. during a three month period ending November 2011, provides an average among over 30,000 U.S. mobile subscribers.
According to comScore, 234 million Americans age 13 and over used mobile devices in the three month period, and 91.4 million of them are smartphone owners. Android-based devices took the lead position with 46.9 percent share in the smartphone market. Apple took second place with 28.7 percent, followed by RIM (16.6 percent), Microsoft (5.2 percent) and Symbian (1.5 percent).
Samsung, which creates mobile Android-based devices, was the handset leader during the three month timeframe with 25.6 percent market share. This was a 0.3 increase from the previous three month period ending August 2011. LG followed with 20.5 percent, Motorola had 13.7 percent, Apple had 11.2 percent and RIM fell in last place with 6.5 percent.
The results hardly seem surprising, since a report from earlier this month stated that
Android claims nearly half of the U.S. smartphone market
. Also, Android dominated comScore's report ending August 2011 with 43.8 percent market share, leaving Apple in second place with 27.3 percent.
Another unsurprising factor about comScore's report is that RIM has lost market share since the three month period ending August 2011, sliding from 19.7 percent to 16.6 percent in top smartphone platforms and also falling from 7.1 percent to 6.5 percent top mobile OEMs. More than likely, its tumble is due to
RIM's October data outage
that lasted four days and spanned the U.S., Canada, Europe, South America, Asia, Africa and the Middle East.
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RE: Holds on. Really?
12/30/2011 8:49:15 PM
Exactly, iOS development flourishes while Android's continues to flatline. iOS is far more profitable, which is why big game and productivity app developers focus on it so much more than on Android.
There's also the fact that Android isn't getting enterprise deployment while iOS is because it is fundamentally insecure in comparison due to the lower number of ActiveSync security policies it supports (7 versus iOS's 39). Forget games and cooking apps that so many people will write off, this also means far more business software being written for iOS.
Looking at Microsoft, the largest software company in the world, they have focused on iOS development since 2008 while largely ignoring Android. They currently have 17 iPhone apps and 9 iPad apps, the last releases being a Skydrive app and an Xbox Live app. Office for iOS is currently in development. The best Android gets are things like a Bing app.
The risk/reward currently seems to be against MS developing for Android, and this is even with them collecting license fees on those devices. Similar logic trickles down from large developers like id, all the way down to small time developers. There is just more money in iOS, despite there being more Android handsets sold. Combine that with the fragmented OS and hardware ecosystem Android has and the effort isn't worth it for a surprising number of developers.
"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1,200 bucks for it." -- SCEA President Jack Tretton
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