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Apple took second place with 28.7 percent market share

The latest comScore report shows that Android is still dominating U.S. mobile subscriber market share ahead of Apple's iOS.

The report, which measures mobile market share for the U.S. during a three month period ending November 2011, provides an average among over 30,000 U.S. mobile subscribers.

According to comScore, 234 million Americans age 13 and over used mobile devices in the three month period, and 91.4 million of them are smartphone owners. Android-based devices took the lead position with 46.9 percent share in the smartphone market. Apple took second place with 28.7 percent, followed by RIM (16.6 percent), Microsoft (5.2 percent) and Symbian (1.5 percent).

Samsung, which creates mobile Android-based devices, was the handset leader during the three month timeframe with 25.6 percent market share. This was a 0.3 increase from the previous three month period ending August 2011. LG followed with 20.5 percent, Motorola had 13.7 percent, Apple had 11.2 percent and RIM fell in last place with 6.5 percent.

The results hardly seem surprising, since a report from earlier this month stated that Android claims nearly half of the U.S. smartphone market. Also, Android dominated comScore's report ending August 2011 with 43.8 percent market share, leaving Apple in second place with 27.3 percent.

Another unsurprising factor about comScore's report is that RIM has lost market share since the three month period ending August 2011, sliding from 19.7 percent to 16.6 percent in top smartphone platforms and also falling from 7.1 percent to 6.5 percent top mobile OEMs. More than likely, its tumble is due to RIM's October data outage that lasted four days and spanned the U.S., Canada, Europe, South America, Asia, Africa and the Middle East.

Source: comScore

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Brand new market
By tayb on 12/30/2011 7:24:21 PM , Rating: 2
This is a brand new market that is still in the infant stages. The vast majority of people still do not have smart phones and these market share percentages change heavily from quarter to quarter. Android is dominating now but there are hundreds of millions of customers who still haven't decided to purchase smart phones. What they buy over the course of the next 10 years will determine who "wins" this market.

If I were doing this trading spaces style I would place a $1 bet on Microsoft leading mobile phone market share by 2020.

RE: Brand new market
By Enoch2001 on 12/31/2011 1:02:11 PM , Rating: 2
8 years is an eternity in the tech world, but I wouldn't be so sure on betting on Microsoft winning the mobile sector. Android has a huge lead - and it's practically free to slap on your handset. Unless Microsoft starts giving away the Windows Phone OS for free (not going to happen), I just don't see it EVER pulling into the lead. Ever.

iOS/Apple will never be in the number 1 position, but it doesn't need to. The profits are industry leading, despite their position. Something the Fandroids tend to glaze over.

Still, I love Windows Phone OS. I prefer it to Android as well as iOS. Just want hardware to match the software. Once it goes dual-core/quad-core, 4G, loads of RAM, offers an actual modern screen resolution, and gets a camera worth raving about - I'm sold - even if they retain the number 3 position.

"And boy have we patented it!" -- Steve Jobs, Macworld 2007

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