ComScore: Android Holds Onto No. 1 U.S. Mobile Market Share Position
December 30, 2011 10:28 AM
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Apple took second place with 28.7 percent market share
The latest comScore report shows that
Android is still dominating
U.S. mobile subscriber market share ahead of Apple's iOS.
The report, which measures mobile market share for the U.S. during a three month period ending November 2011, provides an average among over 30,000 U.S. mobile subscribers.
According to comScore, 234 million Americans age 13 and over used mobile devices in the three month period, and 91.4 million of them are smartphone owners. Android-based devices took the lead position with 46.9 percent share in the smartphone market. Apple took second place with 28.7 percent, followed by RIM (16.6 percent), Microsoft (5.2 percent) and Symbian (1.5 percent).
Samsung, which creates mobile Android-based devices, was the handset leader during the three month timeframe with 25.6 percent market share. This was a 0.3 increase from the previous three month period ending August 2011. LG followed with 20.5 percent, Motorola had 13.7 percent, Apple had 11.2 percent and RIM fell in last place with 6.5 percent.
The results hardly seem surprising, since a report from earlier this month stated that
Android claims nearly half of the U.S. smartphone market
. Also, Android dominated comScore's report ending August 2011 with 43.8 percent market share, leaving Apple in second place with 27.3 percent.
Another unsurprising factor about comScore's report is that RIM has lost market share since the three month period ending August 2011, sliding from 19.7 percent to 16.6 percent in top smartphone platforms and also falling from 7.1 percent to 6.5 percent top mobile OEMs. More than likely, its tumble is due to
RIM's October data outage
that lasted four days and spanned the U.S., Canada, Europe, South America, Asia, Africa and the Middle East.
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RE: Holds on. Really?
12/30/2011 1:42:45 PM
The difference is that Apple users will spend a LOT more money in the App store. Add in that apps generally cost MORE in iOS than for Android and you can see the developers problem. They can make more per sale in iOS. Support is also simpler since there is quite a bit more hardware uniformity versus the 100+ device SKUs in Android. I have about 50 apps on my Android device and I have paid for 13 of them. So my total software cost is probably $50 total. The Apple users I know easily have spent hundreds on apps (more apps than me and paying for almost every one of them). Volume of Android users will eventually change the math, as will the shift to advertisement-supported apps (where willingness to spend money becomes less beneficial). Once RIM and WP7 are gone Android should mature.
RE: Holds on. Really?
12/30/2011 7:40:41 PM
I think Android has had plenty of time to mature. Not sure what you're implying there. Also if WP and BB are out of the picture, that will be a bad thing for everyone, as the reduced platform competition will hinder advances on the software side. Even the now-defunct WebOS phones had an impact on other phone software, forcing others to look at the things that Palm's WebOS did better, and integrate some of that into their own product. What proud Palm (and later HP) SHOULD have done was license their OS out to every major phone maker out there. Too late now...
RE: Holds on. Really?
12/31/2011 3:10:56 AM
Agreed, especially when it comes to Windows Phone 7. I need something to recommend to people who don't want an iPhone, and it sure as hell isn't Android.
More competition is always better.
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