Samsung Now Making Apple's Smartphone/Tablet Chips in Texas
December 16, 2011 1:01 PM
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Despite the pair's eroding relationship, the brains of every Apple product are still made by Samsung
Like Felix Unger and Oscar Madison, Apple, Inc. (
) and Samsung Electronics Comp., Ltd. (
) are the real world's corporate "odd couple". Samsung is
the world's top smartphone maker
, outselling Apple over 3-to-2 at last count. Apple is the world's largest tablet maker, outselling Samsung by an even larger margin. And both companies are locked in an international legal war -- initiated by Apple in 2010 -- which has swept the globe to encompass over 80 separate lawsuits or trade court complaints [
And yet despite the company's apparent disdain for each other, Samsung continues to
dutifully make the "brains" of Apple's tablets and smartphones
, while Apple begrudgingly depends on the South Korean electronics giant's aid.
I. The Apple A5: Now Made in America (by Samsung)
The pair's odd relationship was in the spotlight, following a
that reveals that the production of the A5 CPU found in the iPhone 4S and iPad 2 has shifted production to Samsung's new Austin, Texas facility. The 1.6 million square foot (about the size of nine football fields), $3.6B USD new factory is only Samsung's second non-memory chip fab, with the other being in South Korea.
The Brains of the iPhone are currently made at Samsung's new Austin, Texas factory.
[Image Source: iFixIt]
The new chip fab reached full production in early December, with a reported yield of 40,000 wafers a month. It employs 1,100 workers, many of them engineering graduates from the local University of Texas' engineering school.
The facility is a sister site to Samsung's neighboring NAND flash memory chip fab, which opened in 1996 and employs 2,400. Apple and Samsung could almost be holding each others hands under the table, as Apple is right next door with a thousands of employees customer call center that deals with customer complaints in North America, Apple's biggest market.
It's not all flowers and roses for the pair, though. While Apple still relies on Samsung for its CPU chip-making expertise, according to
recent tear-down reports
Japan's Elpida Memory, Inc. (
) is now making the chips in some of Apple's iPhone 4S models. And those reports also indicate that Apple,
as previously reported
, has made a full transition from Samsung NAND storage to Toshiba Corp. (
) NAND chips.
But for now Apple and Samsung are still forced to endure their standoffish coexistence as coinhabitants of the same residences -- the iPhone 4S and iPad 2.
One final aspect to note is that some will be refreshed with the change of scenery of a top smartphone maker buying chips from an American fab. This is particular true given Apple's long history of relying on cheap Asian manufacturing capacity to build its products, having mostly turned its back on American manufacturing long ago.
II. Report: Apple is Opening New R&D Facility in Israel
In related news Apple is also
to building a semiconductor-focused research and development center in Israel. Reportedly Apple scored a coup in hiring hot Israeli high-tech veteran Aharon Aharon, who began his career at International Business Machines, Inc. (
) before going on to top leadership roles with several large and successful Israeli tech firms [
Apple is also thought to be
closing in on acquisition of Israel's Anobit
for around $400M-$500M USD. Anobit makes the flash memory controllers found in Apple's mobile devices and holds valuable patents on extending the life of failure-prone MLC flash memory.
While Apple is called a "global innovator" by many analysts, it's among one of the most stingy of the large technology firms when it comes research and development. In 2010 it reinvested a mere 2 percent of revenue -- or about $2.4B USD -- in R&D, according to company financial documents.
Apple admittedly relies heavily on its competitors for product inspiration. Late company co-founder and CEO Steven P. Jobs infamously bragged, "Picasso had a saying - 'Good artists copy, great artists steal.' And we have always been shameless about stealing great ideas."
The top American tech firm is aided by its powerful legal staff, who have a penchant for cajoling global patent offices into
granting them patents on seemingly obvious software features
that are almost trivially different from designs that have been on the market for years.
The company is rather brilliant, though, in its ability to thus far use its supplier relationships, rather than actual research and development, to "out innovate" its competitors.
For example, Apple was the first company to mass-deploy minimalist multi-touch smartphones and tablets, later
admonishing its competitors in court
for "copying" its design post-mortem. Our sources and past reports suggest that companies like Samsung were exploring similar multi-touch products to the iPhone back in 2007, but that Apple simply beat them to the punch, convincing the sole supplier (at the time) of thin multi-touch displays to sell all of its stock to Apple.
The move ensured that competitors could not put a similar product out on the market for over a year. At the same time, Apple was granted a
patent on multi-touch gestures
which had been
published in peer-reviewed literature
almost 20 years before, but which Apple had ported to the smart phone.
Apple's approach of innovation through supplier relationships, patenting other peoples' technology, and then using those factors to outsue and outsell its competitors has been an approach that has infuriated its rivals. But it's hard to argue with the results -- Apple is now vying with Exxon Mobile Corp. (
) for the distinction of being the
world's most profitable company
. Apple's critics may call its strategy diabolical, but if it's indeed diabolical it's certainly very good at being diabolical.
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RE: Oh come on...
12/18/2011 9:54:24 AM
Apple excels at selling consumer electronics. They have established a reputation for their focus on ergonomics which allows them to package the same electronic components as other companies but sell them at a premium price. This is their business success in a nutshell. Same components, yet because of the well thought out packaging and ergonomics, people pay premium, Apple profits.
I guess I'm disagreeing with you here, because what you call technology, I call consumer electronics. Your post and sentiment and history commonly hail Apple as a "dominant and defining force in technology," and I think "you may want to revise that view a bit." Did you read the article Mr. Sir? Apple does very little research. They are very far off from defining any new technology. For me, Apple is a pretty far ways off from technologically dominant. Do they dominate some sectors of consumer electronics? Yes. Not only are they not responsible for the technology in their consumer electronics, they are very very seldom offering the best technology available in said consumer electronics.
For me, Apple is a top tier consumer electronics company, sure. For me, Apple is just really not what I consider to be technologically dominant or defining. For me, if I am going to give some technology some credit, its just a tad asinine to apply it to some packaging (Apple cred due) and not to the actual technology within (Apple cred not due).
I actually can't stand Apple or your views, and I wish you would get a clue "and not fall back on simplistic half truths even if they are very reassuring to one's world view." Strictly speaking, Apple doesn't make the technology mmmk? They repackage it nice and tidy for you to buy at premiums mmmk?
RE: Oh come on...
12/18/2011 12:21:03 PM
Oh dear you guys really, really love the past don't you.
Back in the good old days when business IT set the pace and the consumers followed as they felt compelled to buy kit that was 'compatible' even though it was crap. What a happy place that was for techie elitists who could feel manly because they used manly technology used by business and not that soft consumer electronic stuff. Techies who think unless something is complex and difficult to use then it's not really technology. Sad but true.
But times have moved on and times changed. People are no longer worried about what stuff is used by business, or fret about what is compatible with their work kit, it is all compatible now. People just want to get on and do all the interesting and creative stuff they want to do and they want devices that empower them, that are powerful but simple and sweet to use, that delight them. And thus Apple is taking over the way hundreds of millions of people use technology day in and day out.
Corporate IT is now a backwater, where yesterday's design motifs linger on for a while before dying, a world of old technology. Soon even that temple of times past will be stormed by the new culture but it's not important because the money, the business and the buzz is not there anymore. Corporate IT just doesn't matter much anymore.
Microsoft will shrink a bit but it will be able to carve out a largish business for along time in the world of corporate IT. They suit each other, corporate IT and Microsoft. Good luck to them. But the world no longer cares.
"Well, there may be a reason why they call them 'Mac' trucks! Windows machines will not be trucks." -- Microsoft CEO Steve Ballmer
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