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Video game console usage is on the rise in general, up 7 percent from the first half of 2010

A new Nielsen study shows that video game console use is alive and well, despite what Angry Birds creator and Rovio CEO Peter Vesterbacka predicted back in March regarding the death of console games for mobile games.

According to the report, use of the Xbox 360, PlayStation 3 and Wii gaming consoles combined rose 7 percent from the first half of 2010 to the first half of 2011.

An important question aside from the amount of use is what exactly these consoles are being used for. Nielsen says each console has its own niche, where 34 percent of Xbox 360 owners commonly use it for online gaming, 22 percent of PlayStation 3 owners use it for DVD/Blu-ray, and 55 percent of Wii owners use it for offline gaming. 

But the use of these consoles stretches beyond just gaming, DVDs and Blu-ray. The report also found that consoles are increasingly being used for video streaming from services such as Netflix and Hulu.

According to the study, video streaming accounts for 14 percent of Xbox 360 usage, 15 percent of PlayStation 3 usage, and 33 percent of Wii usage.


Increased use of video streaming hardly seems surprising for the first half of 2011, since Netflix was still a growing hit at that time. In Q1 2011 and Q2 2011, Netflix had 3.3 million and 1.8 million net subscriber additions respectively. However, after raising prices, changing plans, limiting streams per account, and announcing (then killing off) the separate Qwikster DVD spinoff, Netflix ended up losing 810,000 customers during Q3. This could likely affect the above-mentioned percentages for console streaming usage later in the year.

Source: Nielsen





"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer






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