RIM Barred from Using BBX Name for Latest OS
December 7, 2011 7:12 PM
comment(s) - last by
RIM chooses new OS name
RIM to use BlackBerry 10 instead
RIM is taking a beating on the smartphone market today with the popularity of its smartphone and tablets dwindling. More and more consumers and business, which were the lifeblood of RIM in the past, are leaving for newer and better devices like the iPhone and Android offerings. Blackberry was dealt another blow when a federal court ruled against it in a trademark claim recently.
RIM had been calling its latest OS BBX, but a software company already held that trademark. Basis International Basis sued RIM in U.S. Federal court in Albuquerque NM. The courts have ruled against RIM and declared that it can't use the BBX trademark. That means that RIM couldn't use the name for its OS at the DevCon conference in Asia.
Like most tech firms, RIM generally remains quiet about suits and litigation, but it commented this time out to say it had picked a new name for the OS ahead of the conference. RIMs BBX will now be called Blackberry 10. The move means that RIM won't need to pay licensing fees for future use of the BBX name, but it still might be liable for damages for using the trademark in past.
RIM issued a statement to
that read, "RIM doesn't typically comment on pending litigation, however RIM has already unveiled a new brand name for its next generation mobile platform. As announced at DevCon Asia, RIM plans to use the 'BlackBerry 10' brand name for its next generation mobile platform."
of its financial targets thanks in part to very weak sales of the PlayBook tablet. Despite massive price cuts on the PlayBook the tablet has still gained little traction in the tablet market. The PlayBook lacks basic functionality expected of tablets today like integrated email and other capabilities making it unpopular.
This article is over a month old, voting and posting comments is disabled
RE: dumb name
12/8/2011 1:10:30 PM
and are not offering anything that consumers want
Sorry, I should clarify what I mean. They aren't going to offer anything new that will substantially differentiate themselves from their competition that already owns the market. In the case of Windows 8, it's not like I can run any of the software I already own on an ARM based Windows 8 tablet. Software companies are sure as hell not going to recompile their code for free either (unless their software was free to begin with).
In the case of Blackberry, they are losing their appeal to businesses. Their appeal to consumers had been the whole smartphone concept, but they've fallen so far behind that they've just become the budget brand.
RE: dumb name
12/8/2011 1:15:55 PM
Its funny how fast RIM went from "Crackberry" as in, addictive like crack to "Crackberry" - something that = Ass
RE: dumb name
12/8/2011 9:55:43 PM
Slightly more complicated then that: Windows 8 on tablet will have MS Office compatability. I love Android but as someone who goes to meetings frequently and works with excel and word constantly; If I can go to a meeting and pull up an excel spreadsheet or copy notes directly onto my tablet, I'll consider buying a windows tablet. That being said I haven't gotten my transformer prime yet, we'll see if she can perform in the office.
And before anyone says, just buy a netbook; not the same man, not the same..
"It's okay. The scenarios aren't that clear. But it's good looking. [Steve Jobs] does good design, and [the iPad] is absolutely a good example of that." -- Bill Gates on the Apple iPad
RIM to Miss Financial Targets Again, Weak PlayBook Sales to Blame
December 2, 2011, 8:58 AM
MSI's AMD Richland (A10)/Neptune (7/8xxxM) Gaming Notebooks Start at $1,299 USD
May 22, 2013, 3:15 PM
Apples Tries to Use Decade-Old Patents to Ban Samsung Galaxy S IV
May 22, 2013, 3:00 PM
Intel Shake-Up to Focus on Mobile, New Devices
May 22, 2013, 11:04 AM
Report: DISH CEO Makes Aggressive $2B USD Bid for LightSquared's Spectrum
May 20, 2013, 10:25 PM
Apple Releases Tim Cook's Testimony on Corporate Tax Laws
May 20, 2013, 7:40 PM
Apple's Tim Cook to Talk Profit Shifting, Taxes at U.S. Senate Hearing
May 20, 2013, 1:44 PM
Most Popular Articles
High School Student Creates Storage Device that Can Charge in 20 Seconds
May 20, 2013, 6:51 AM
Seawater Cooling Saves Data Center Big Bucks, Energy, Despite Jellyfish Issues
May 17, 2013, 3:23 PM
Newegg Legal Chief: "We don't Feed the Trolls"; Defeats Bell Lab Shell Comp.
May 17, 2013, 10:11 AM
Former Intel CEO Regrets Passing Up on iPhone Gravy Train
May 17, 2013, 11:46 AM
NASA Awards $125,000 Grant for 3D Printed Food on Long-Term Space Travels
May 21, 2013, 1:32 PM
Latest Blog Posts
Lumosity: Does it Work?
May 22, 2013, 8:20 PM
Quick Note: Sony "Teases" PS4 Ahead of Xbox Reveal in New Video
May 20, 2013, 12:33 PM
Nokia Introduces Instagram-Like App of Its Own to Help Lumia Sales
May 20, 2013, 7:10 AM
Parents of Pre-Teen Drivers Commonly Practice Distracted Driving Says Study
May 9, 2013, 7:16 AM
Apple's iOS 7 Running Into Internal Delays Due to Massive Overhaul
May 1, 2013, 4:26 PM
More Blog Posts
Copyright 2013 DailyTech LLC. -
Terms, Conditions & Privacy Information