Microsoft Won't Test Chinese Smartphone Market Till 2012
December 5, 2011 2:51 PM
comment(s) - last by
Missing out on the world's biggest market is a blow to Microsoft
China recently surpassed the U.S. to become the world's biggest smartphone market. The Chinese market is a bit like the U.S. market -- Google Inc.'s (
) Android operating system is on top with a dominant 58 percent market share. Some players are doing a better job in China than eleswhere -- Nokia Oyj. (
), for example, owns a 23 percent stake of the lucrative Chinese market despite floundering in the U.S.
Microsoft Corp. (
) is an example of the opposite extreme. Whatever small success it has seen in the U.S. smartphone market is nonexistent on the Chinese market, because Microsoft hasn't bothered to launch Windows Phones there.
Originally Windows Phones were expected to launch in China sometime H2 2011. But as the final month of 2011 slides by, Microsoft has officially punted that launch until 2012. The delay is a costly one for Microsoft, as it could have benefited from the open-minded Chinese consumers, many of whom are buying a smartphone for the first time.
Speculation is that Microsoft either was unsatisfied with its localization (e.g. character representation, local services, etc.) or that it was unable to iron out plans with its patners in the region.
Microsoft is reportedly in negotiations with
China-based ZTE Corp.
Telecommunications Comp., Ltd., and Lenovo Group, Ltd. (
). China's Lenovo group is the
fastest growing PC maker in the world
If there's one piece of good news, it's that Nokia's strong market share virtually guarantees Microsoft a decent piece of the pie when it enters the market in 2012 -- around the same time Nokia plans to advance plans to
phase out Symbian and phase in Windows Phone 7
Windows Phone is faring only slightly better in the U.S. than in China in sales, given
how low its U.S. sales are
. Microsoft has
vowed to change this
via better carrier incentives to sell Windows Phones, trying to match the tactics of Google and Apple, Inc. (
) who typically give tidy commissions to sales people who sell customers on their top handsets.
This article is over a month old, voting and posting comments is disabled
Church of Dirac
Church of Dirac
12/6/2011 1:01:41 PM
Maybe Microsoft actually wants to get paid for their software. I read one that something like 80% of the copies of Windows in China are pirated. I personally hate WGA, activation, and DRM but its not fair to Microsoft to have billions of dollars stolen by unethical people. Maybe Microsoft can include some software that locks the phone and encrypts the flash until a license is purchased. If people don't want to pay to play, they should use Linux on PCs and Android on phones. Open source could benefit from a half a billion new users in China. No one is forcing anyone to use Microsoft.
"I'd be pissed too, but you didn't have to go all Minority Report on his ass!" -- Jon Stewart on police raiding Gizmodo editor Jason Chen's home
Confirmed: Microsoft Wants Huawei's Android Goodies
November 8, 2011, 9:58 AM
As Windows Phone Turns One, Microsoft Hopes to Buy Market Share
October 13, 2011, 10:51 AM
Analysts: Apple Now Has More Than 10 Percent of the U.S. PC Market
July 14, 2011, 1:52 PM
Microsoft's Smartphone Market Share Declines, Ballmer Says Sales are "Very Small"
July 11, 2011, 8:47 AM
Nokia Confirms Symbian to Fade Away
March 28, 2011, 3:24 PM
Retiree Sues Apple For $7,500 for Wiping Honeymoon Photos From His iPhone
November 30, 2015, 10:23 AM
iPhone 7 May Pack 3-4 GB Memory, More Storage; 4-Inch Comeback is Rumored
November 20, 2015, 10:12 PM
OnePlus One, OnePlus 2 Will Receive Android Marshmallow in Q1 2016
November 16, 2015, 9:58 AM
Lenovo Whoa: Motorola Droid MAXX 2 and Turbo 2 Break Cover in Leaks
October 26, 2015, 3:12 PM
Leak: Apple Preps for First Real Android App Foray With New Apple Music App
October 24, 2015, 1:59 PM
Pepsi Smartphone? Empty Calories Coming Soon to the Midrange
October 12, 2015, 11:41 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information